I-China yamukelwa ngemvelo yayo eqinile, ukuhambisana nemigomo, kanye nentela. Leli lizwe laziwa njengefektri yezwe ngenxa yokuqonda kwalo okuqinile futhi ibamba emakethe. Amabhizinisi ahlukahlukene afuna izindleko ezincishisiwe kanye nokufinyelela ezimakethe ezinamazinga aphezulu okukhula aqhubeka nokungena emhlambini ezweni futhi athole iqoqo labo lemikhiqizo yokuphromotha ye-Wholesal. Izakhamizi zaseChina zivame ukubhekwa njengabantu abanekhono kunabo bonke emhlabeni. Njengoba kunikezwe inani elikhulu lezinketho, akumangalisi ukuthi abakhiqizi abafanele bezimpahla zokuphromotha zenkampani yakho noma umhleli womcimbi bazohlala bekhona.
Futhi lapho sithi akubizi, sisho ukuthi ungathola into esezingeni eliphakeme ngaphandle kokuchitha imali eningi.
Kodwa-ke, inzuzo eyodwa yokwenziwa imikhiqizo yokuphromotha evela eChina njengezipele ze-ballpoint, izingubo zangokwezifiso, amadayari, izibuko, futhi iningi labasebenzi bezimboni kanye nezindleko eziphansi zokukhiqiza. Izindleko ezingabizi kakhulu zokuphila esizweni zinxephezela izindleko eziphansi zabasebenzi. Ngokufanayo, ukuthola kusuka eChina kuqeda isidingo sokufundisa abasebenzi abasha noma ukuthenga imishini emisha ukuze kusebenze kumkhiqizo othile. Lokhu kusiza izwe ukuheha amabhizinisi amasha namathuba. Ngenxa yalokhu, izinkampani zakwamanye amazwe zicabanga ukwandisa imisebenzi yazo eChina ngoba zizokonga imali ngenkathi kwanda ukukhiqizwa.
Izizathu ezi-5 zokuthola umthombo ezivela eChina
Abakhiqizi bakaChina bangakhiqiza imikhiqizo ehlukahlukene yokuphromotha ehlukahlukene, ngenxa yobuchwepheshe obunqenqemeni nokuthengisa. I-Sneak Peek ngokuzayo lapho usesitolo esingumakhelwane ukuze ubone ukuthi yini ongayithola. Uzobona ukuthi wonke umkhiqizo unelebuli "eyenziwe eChina" kuyo. Akumangazi ukucabanga ukuthi leli lizwe beliholele njena nje umshini wokuthumela kwelinye izwe lamabhizinisi omhlaba kanye ne-hub yokukhiqiza ebaluleke kakhulu eminyakeni yamuva nje.
Kepha, umbuzo usalokhu uqinile, kungani kufanele ibhizinisi lakho livela eChina ngo-2023? Sinezizathu ezinhlanu ezinhle kakhulu zazo.
Imikhiqizo yokuphromotha ye-Wholesale in Bulk
Ukuqina ngemiphumela esheshayo
Ngemishini esezingeni eliphezulu, ingqalasizinda kanye nokuba khona kwabahlinzeki ngobuningi eChina, kungenzeka ukuthi ube nenqubo yokukhiqiza efanelekile yemikhiqizo yokuphromotha. Lokhu kubuye kubuyise isikhathi esisheshayo sesikhathi salezi zinto ezibenza bakhethe kakhulu ngo-2023 nangaphezulu lapho udinga okuthile ngokushesha noma abafuni ukuthi isabelomali sakho sichithelwe ukusungula okweqile okungeke bathengise ngokushesha ngokwanele kulezi zindawo zokuncintisana.
Iyakwazi ukukhiqiza ngobuningi
Izilinganiso eziphezulu zokuthekelisa eziphezulu zeChina ziba ngokwengxenye yamakhono okukhiqiza wezwe. I-China inenhlanganisela engcono kakhulu futhi ephelele yezobuchwepheshe, abahlinzeki bomkhiqizo womkhiqizo wokuphromotha, ingqalasizinda, kanye nezinsizakusebenza zabantu ezisebenza kanzima ezihlanganisa kahle imiphumela yomkhiqizo ophumelelayo ngezidingo zomkhiqizo wokuphromotha ezigcwalisiwe ngesikhathi nangekhwalithi enkulu.
Isisekelo esiqinile sabahlinzeki bomhlaba wonke
Akumangazi ukuthi iChina seliphenduke ifektri yokuzikhethela kwezinkampani eziningi emhlabeni jikelele. Ngomnotho wayo omkhulu, isisekelo sokukhiqiza esiqinile, futhi emhlabeni wonke ukuthi kugxilwe ekuthumeleni imikhiqizo yephromoshini yaseChina yaseChina, akunzima ukubona ukuthi kungani ithandwa kakhulu phakathi kwamabhizinisi omhlaba afuna ukuthenga imikhiqizo noma izinsizakalo zawo. Amafektri aseShayina ayazi ukuthi ubudlelwano besikhathi eside bubaluleke kangakanani ngempela lapho bephatha izidingo zakho zokuhlinzekwa kwezinto zokuthenga ngokuhamba kwesikhathi. Bayakwazi ngokuqinisekile ukuthi amakhasimende amaningi azoletha ibhizinisi elisha indlela yawo ekugcineni.
Ukusebenza kahle ngokuya ngesabelomali
I-China ikhiqiza imikhiqizo ye-quirky kodwa ehehayo. Ngenxa yezakhi ezisezingeni elishiwo okungenhla, abakhiqizi abaningi baseChina bazohlinzeka ngentengo ephansi, ikakhulukazi uma ukwanelisa ubungako obuncane be-oda (i-moq). Ngokuya ngomhlinzeki, amanani kungenzeka abe kuphi kusuka ku-20% kuya ku-50% aphansi. Lokhu kungahle kube nomphumela wokonga izindleko ezinkulu zenkampani yakho. Ngenxa yalokhu, uzokwazi ukunikela ngemali yakho eningi nomzamo wokuthola ezinye izidingo zenkampani ezibucayi.
Ukuvumelana nezimo kanye nokusebenzisana okukhulu
Ukuqamba isu lokuphromotha lebhizinisi lanamuhla, abathengisi badinga ukubheka ukuthi abakhiqizi baseChina sebesebenza ngaphambi kwesikhathi. Banokuqonda kwalokho abathengi abafuna ngokuya ngezinto zokuphromotha ezitolo ezivela eChina. Abakhiqizi baseChinese bangamakhosi wokuhlobisa nokulindela. Bayakuqonda lokho amakhasimende abo afuna ngisho nangaphambi kokuba bazi, ngakho-ke ukukhuphula kuhlale kuhlelwe ngokufanele.
Ukugcina
Konke mayelana nokubamba ukunaka kwamakhasimende ngokuphromotha. Akekho umuntu ozojwayela kakhulu ngale ndawo enzima kunabaphathi bomkhiqizo. Sikholwa ukuthi wonke umphakeli womkhiqizi kanye nomhlinzeki obuningi beChina bahlela ngaphambi kwesikhathi nokuthi ubuchwepheshe babo bokuklama sebevele bazi ukuthi imakethe ifunani. Konke okuyisitayela nokuthi ufuna ukukhuthaza sekwenziwe sekwenziwe eChina, kusuka ezengezo zemfashini kuya kugajethi yezobuchwepheshe. Ukuphela kokufanele ukwenze ukucabanga, futhi iChina izokuhambela.
Isikhathi sePosi: Jan-03-2023