Kuze kube namuhla, i-Richardson Sports nemikhiqizo yabo yekhwalithi ephezulu, ikakhulukaziIzigqoko zezemidlalo zaseRichardson, yiba nabalandeli abaqotho. Bayisisekelo embonini yezigqoko zangokwezifiso, futhi abalandeli bazo abaningi bangabantu abathembekile nsuku zonke, uhlobo olufanayo lwabantu ongaphuza nabo endaweni yokucima ukoma yangakini.
Lokhu akwenzekanga ngengozi, futhi. Selokhu yasungulwa ngo-1970, iRichardson Sports yakhe uhlobo lwayo njengebhizinisi elinomndeni neliqhutshwayo futhi ibe nokuhlangana okujabulisa kakhulu endleleni.
Umthelela Wakuqala We-Richardson Caps ku-baseball
Ngenkathi iRichardson Sports isungulwa okokuqala ngo-1970, ukugxila kwabo okuyinhloko kwakugxile kakhulu ezimpahleni zemidlalo, ikakhulukazi i-baseball. Babenombono omncane wokuthi lokhu kwakuzonikeza inani elingakanani mayelana nokwakha isisekelo samakhasimende athembekile esikhathini esizayo.
Ngawo-1970, i-baseball yayiseyintandokazi yaseMelika, futhi izingane kulo lonke elase-United States zazidlala ibhola lesanti. Uma ubudlala i-baseball ngalesi sikhathi, kungenzeka ukuthi ube negiya lika-Richardson. Benza amagilavu, ama-baseball, amayunifomu nezigqoko, futhi banamagiya kulo lonke izwekazi lase-United States. Lokhu bekubaluleke kakhulu empumelelweni yeRichardson Sports ikakhulukazi ikusasa leRichardson Caps.
Izingane ngeminyaka yawo-1970's nama-80's zakuthanda ukubukeka, ukulingana nomuzwa wekepisi ye-baseball ye-Richardson kangangokuthi yayihlotshaniswa ngokunganaki nazo zonke izinkumbulo ezinhle ezazinazo kusukela ebuntwaneni bazo edayimane. Njengephunga lokudla okuthandayo umama wakho akwenzele kona ngemva kosuku lokudlala ibhola, noma iphunga lensipho owawuyisebenzisa useyingane, amakepisi akwaRichardson avusa isifiso kumuntu ogqokile ehambisana nempumelelo yesikhathi eside yeRichardson Sports nge. ukwehla kwemakethe ye-baseball kanye nokukhuphuka okukhulu kwemboni entsha.
Izigqoko zika-Richardson ku-boom enkulu yama-90s
Ekuqaleni kwawo-1990, isigqoko se-penny nesigqoko se-bowler kwaduma ngokuphelele. Imithelela emisha kusiko lwe-pop njenge-hip-hop ne-skateboarding iguqule ikhabethe elivamile lama-90s, yalisungula kabusha kusitayela somgwaqo. Ama-Perm aphelelwe isitayela futhi ama-snapback namakepisi e-baseball aduma.
Ngeshwa ngeRichardson Sports, imodeli yabo yokuqala yebhizinisi yokugxila ikakhulukazi ku-baseball ayisasebenzi. Nakuba ibhola selicishe lazinza njengendawo entsha yokuchitha isizungu eyintandokazi yaseMelika, i-baseball iye yaqhubeka ngokusobala nokwehla kwayo. I-richardson sports isenkingeni enkulu futhi idinga ukwakhiwa kabusha kwenkampani enkulu.
Ngakho-ke, uma kubhekwa ukwanda kwamanje kokuthandwa kwezigqoko, u-Richardson wanquma ukungena embonini yezingubo zekhanda engaziwa kodwa ekhula ngokushesha. URichardson wayeseneminyaka ethengisa izigqoko, kodwa babengebona neze ochwepheshe abagxile egiyeni le-baseball. Lokhu kube wushintsho olubalulekile futhi oluyingozi uma kuqhathaniswa nenkampani, kodwa kubonakale ukuthi ikhokha izabelo ezicebile.
Ikepisi le-baseball likaRichardson, elakhiqizwa ngeminyaka yawo-1990, likhumbuza abathengi ngobusha babo nezinsuku ezilula zokudlala i-baseball nabangane bakudala. Kwavusa ukulangazelela, umuzwa owaholela abathengi abaningi ukuba banqume ukuthenga izigqoko zakwa-Richardson. I-Richardson Sports yaqala ukukhula kakhulu futhi yaba umdondoshiya embonini yezingubo zekhanda.
Ukukhanga kukaRichardson kuthinta umuntu ojwayelekile
Enye yezinto ezikhanga kakhulu zeRichardson Sports ukuthi isengeyomndeni futhi isetshenzwa. Ngisho nasemakethe egcwele izinkampani ezinkulu ezesabekayo njenge-Nike ne-Adidias, u-Richardson usalokhu ethembekile ezimpandeni zabo. Kulula kakhulu kumuntu ojwayelekile ukwethemba umuntu okade ekhona futhi olokhu eletha umkhiqizo osezingeni eliphezulu kusukela kwasungulwa inkampani kunokwethemba iqembu lamasudi elihlezi lizungeze itafula eliyindilinga.
Abantu bayaqonda nsuku zonke ukuthi amabhizinisi omndeni naqhutshwayo azibophezele kuphela ekuhlinzekeni amakhasimende kanye nokuphakela amakhasimende, kodwa futhi nokuhlinzeka ngokungaguquguquki. Bayikhathalela ngempela ikhwalithi yomkhiqizo kanye nensizakalo yamakhasimende, hhayi nje ukuthengisa kanye nemingcele yenzuzo.
Uma uthanda i-Richardson Caps kakhulu njengoba senza futhi ungathanda imiklamo yangokwezifiso, qiniseka ukuthi uyaxhumanai-capempirekugalari ekhethekile yezinketho. Sinolwazi olunzulu ngokukhiqiza amakepisi e-Richardson, okuhlanganisa ne-Richardson 112 Trucker Snapback, futhi sizokunikeza amadili amahle ngemibala ehlukene ye-edishini ekhawulelwe ekhethekile kanye nokufihla izinto ezithengiswa kakhulu.
Isikhathi sokuthumela: May-12-2023