Kunamasu amaningi asebenzayo okuveza inkampani noma inhlangano yakho endaweni esobala. Nakuba imithombo yezokuxhumana kanye namabhodi ezikhangiso kuyizindlela eziyingqayizivele zokufinyelela ku-niche ehlosiwe, umuntu akanakuphika ukuthi ukusabalalisa imikhiqizo yokuphromotha efanele kungavala igebe phakathi kwakho nezethameli zakho.
Ukwakha injabulo ngemikhiqizo yokuphromotha ethrendayo ngo-2023 kungenye yezindlela ezihlakaniphe kakhulu zokwenza umkhiqizo wakho ube ngumuntu nokwenza amakhasimende akho azizwe exhumekile futhi ematasa.
Njengoba ukunikezwa kwezinkampani kuyithuluzi elibalulekile lokumaketha lamabhizinisi amaningi, iqoqo elicatshangelwayo lempahla efunwayo kuyindlela enhle kakhulu yokwenza okuhle ngesabelomali sakho sokumaketha.
Njengoba u-2023 efika, ilethe izinto ezimbalwa zokuphromotha ezengezwe inani amakhasimende azozithola ezithakazelisayo nezibalulekile ngesikhathi esifanayo. Njengeminye imikhiqizo yakho ewusizo eyenza usuku lwakho lube lula, lolu hlu lwemikhiqizo yokuphromotha ethrendayo yango-2023 inokuthile okujabulisayo okugcinelwe kona.
Njengoba amabhizinisi ezithatha kancane kancane kulandela i-Covid-19, adinga isu eliqinile lokuphromotha ukuze alawule imakethe futhi alethe ibhizinisi lawo phambili. Uma uzibuza ukuthi yini engase ibe imikhiqizo engcono kakhulu ongayithengisa futhi uzuze okwengeziwe, sizobe sithola uhlu oluphelele lwemibono ejabulisa kakhulu yokunikezwa kokukhangisa.
Lapha sigqamise imikhiqizo yokumaketha eqondene ne-niche engasetshenziswa kaningi ekuphileni kwakho kwansuku zonke, okwengeza inani kumkhiqizo wakho nokwenza umkhankaso wakho wokuphromotha ube yimpumelelo.
1. Izingubo Nezikhwama
Izingubo nezikhwama ezenziwe ngokwezifiso zingase zibe nomthelela omkhulu ebhizinisini lakho. Lapho lezi zinto, ikakhulukazi ezivame kakhulu, izikhwama zephepha eziphrintiwe ngokwezifiso, zifika emakethe, cishe zizonikeza ithuba elikhulu lokumaketha. Zombili izingubo nezikhwama zigcizelela umqondo wokuthembeka.
Ukuthenga imikhiqizo enjalo yokuphromotha ethrendayo ngamanani ama-wholesale, kuqinisa umbono wakho webhizinisi, kuthuthukisa ukubuka kwabathengi. Uzokwazi ukuqwashisa ngenkampani yakho futhi abantu abaningi babone izingubo zakho nezikhwama ezenziwe ngokwezifiso. Lawa makhasimende, ngakolunye uhlangothi, kungenzeka aphinde asebenzise le mikhiqizo ekusetshenzisweni okuhlukahlukene okuhlukile futhi.
2. Okuzenzakalelayo, Amathuluzi & Okhiye
Amakhasimende akhangwa ezimotweni ezihlukene, amathuluzi, namaketango okhiye, afika ngezinhlobonhlobo zomumo nosayizi. Imikhiqizo enjalo emisha yokukhangisa isendaweni yemakethe yebhizinisi njengoba inengqondo futhi ibaluleke ngendlela emangalisayo.
Lezi zilungele ukuhanjiswa emibukisweni yezohwebo, imibuthano yamabhizinisi, kanye nemisebenzi yokuqongelela imali. Izesekeli ezinjalo zincane futhi kulula ukuzithwala, futhi zingathwalwa yibo bonke ohambweni lwabo lwansuku zonke.
Wona, ngakolunye uhlangothi, ahlangene futhi alula, awenza alungele ukusetshenziswa nsuku zonke. Kukho konke, abantu bathola oketango bokhiye bangokwezifiso ngenqwaba ngoba babukeka bengabalulekile, nokho bayingcebo eyigugu etholwa njengezipho ezivela emazweni akude noma ezitholwe ngezikhathi ezibalulekile.
3. Iziphuzo kanye Nemikhiqizo Yasekhaya Ethrendayo
Ukuthenga i-drinkware nemikhiqizo yasendlini kuhlala kuphezulu ohlwini olubalulekile. Ngakho-ke, ukwenza ngendlela oyifisayo nokusabalalisa kuzokwenza izipho ezinhle kakhulu zezinhlobonhlobo zezingqungquthela neminye imicimbi.
Ingqondo izokhumbula umkhiqizo noma igama lebhizinisi ngaso sonke isikhathi lapho othile esebenzisa noma ehlola umkhiqizo wakho oqondene nawe.
I-Drinkware ayidumile nje kuphela, kodwa futhi iza ngezinhlobo eziningi zezitayela. Umthengi wakho angase akhethe ekwakhiweni kombala owodwa ekomini emhlophe noma enemibala, ukuphrinta okunemibala ephelele ukuze agcizelele izithombe noma amalogo agqamile, noma inkomishi enombala ongaphakathi ogqamile, inketho ingeyabo. Ngaphezu kwalokho, lezi zimpahla zihambisana nemvelo futhi zinikeza izinzuzo zomuntu siqu ezimbalwa.
Isikhathi sokuthumela: Dec-30-2022