Ngaso sonke isikhathi kholwa emibuzweni yokuqala, kokubili emsebenzini nasempilweni, kube sengathi umuzwa wesithupha wesithupha ungumlingo futhi unembile.
Lapho abantu becabanga ngomkhakha ibhizinisi lakho elimele, uhlobo lwakho luyinto yokuqala abayibonayo. Yinto eyodwa abazihlanganisa nomkhiqizo noma insizakalo yakho. Yilokho okunquma ukuthi bafuna ukuthenga kuwe noma bakusebenzele.
Izinkampani zifuna izindlela zokudala zokuqhamuka ezweni lanamuhla lokuncintisana kakhulu. Enye yezindlela ezinhle kakhulu zokwenza lokhu ukudala izimpahla zokuphromotha zenkampani. Kuyini, futhi kungani kubambisene kahle inkampani? Funda ukuze ufunde ngezinzuzo zokubumbana kwenkampani yomkhiqizo wakho kanye nebhizinisi lakho.
YINI I-CONTRACT
Izinto zokuphromotha zenkampani (izimpahla ezifakiwe noma izinto zokuphromotha) yimikhiqizo ephethe ilogo yenkampani yakho noma uphawu. Lezi zinto zifaka ama-t-shirts, amabhukwana, izigqoko, izikhwama ze-tote nabanye. Izinkampani zisebenzisa ukuvumelana kwebhizinisi njengengxenye yecebo labo lokuthengisa ukukhulisa ukuqwashisa ngomkhiqizo futhi kwakha isiko elilungile lenkampani. Ukuthengiswa okufakwe uphawu kudala umbono okhumbulekayo kumakhasimende nabasebenzi.
Izinzuzo Zokuhlangana Kwezinkampani zenkampani yakho
Ngenkathi abanye bangase babheke lokhu kungezelelwa okwengeziwe, kungukutshalwa kwemali okuwusizo njengokuthengiswa kwebhizinisi kungazuzisa uhlobo lwakho kanye nebhizinisi lakho. Ake sibheke ezinye zalezi zinzuzo.
Ukubumba Isiko Lenkampani Yakho
Ukuthengiswa kwabasebenzi kungenye yamathuluzi aphumelela kakhulu ongawasebenzisa njengesikhumbuzo samanani enkampani yakho, i-Company Mission kanye nesiko. Ngokunikeza abasebenzi abasha benkampani yenkampani njengesipho lapho beqala, bazozizwa bemukelekile futhi njengengxenye yeqembu kusukela ngosuku lokuqala. Eqinisweni, abasebenzi abangama-59% abathola izimpahla ezinomkhiqizo wenkampani zinombono omuhle kakhulu wokusebenza kwazo.
IMISEBENZI ingakhulisa futhi umoya weqembu nomqondo womphakathi, okwandisa ukubandakanyeka kwabasebenzi nokwaneliseka komsebenzi. Kungaletha abantu ndawonye ngaphakathi nangaphandle kwenkampani, njengoba izinto ezinophawu zingasebenza njengokuqala kwengxoxo nama-icebreaker.
Ukuthuthukisa uphawu lwenkampani
Ukuthengiswa kwenkampani nakho kungaba nomthelela kuphawu lomqashi. Izinto ezifakiwe zokuphromotha zingasetshenziswa njengethuluzi lokuqasha ukuheha ithalente eliphakeme enkampanini. Igcwalisa isiko lenkampani njengoba ungasebenzisa izithombe zabasebenzi abagqoke ukuthengiswa emilayezweni yakho yokuqasha. Ukuthengiswa kwabasebenzi kusiza ukudala isithombe somkhiqizo ohlanganisiwe kuwo wonke amaqembu. Izinto zokuphromotha ziphinde zinikeze indlela yokuthi abasebenzi bamele isiko lenkampani eqinile ngaphandle komsebenzi, okukhulisa ukuqashelwa nokwazi uhlobo lwenkampani.
Khulisa Ukugcinwa Kwabasebenzi
Ukuthengisa kungasiza abasebenzi ukuthi babe nomuzwa wokuthi bangabakuhle futhi bazizwa bemunye. Kungabonakala njengomvuzo omncane, kepha kusewumvuzo (noma ukuphefumula) - ukufeza izinhloso kanye nezingqophamlando noma ukusebenza okuvelele. Abasebenzi bazokwazisa izinto zamahhala abazithola futhi bazizwe bezizwe.
Ukwakha ubuqotho bomkhiqizo
I-Corporate Merchandise ingasiza ekwakheni ukuthembeka komkhiqizo phakathi kwamakhasimende kanye nabathengi abangahle. Ngokunikeza izinto zokuphromotha ezihlanganisiwe, izinkampani zingadala ukuzihlanganisa okuhle nohlobo lwazo. Lokhu kungaholela ekwandeni kokwethembeka kwamakhasimende.
I-Niveaways nayo ingakha ukuqwashisa ngomkhiqizo. Lapho abantu bebona abanye begqoke noma besebenzisa impahla enophawu, kungasiza ibhizinisi ukuba likwazi ukuqwashisa okuhle, sakha ukuqashelwa komkhiqizo futhi senze sikhumbuleke kakhulu. Lokhu kubaluleke kakhulu kumabhizinisi amasha noma amancane, okuqashelwa ngegama okuhlukile kulelo hlobo elivelele futhi elisunguliwe.
Ungayakha Kanjani Inkampani Esehlekisayo Inkampani?
Ukuqinisekisa ukuthi umkhombi wenkampani yakho akayikulahla kepha azuze ibhizinisi lakho, ake sibheke ezinye zezinto okufanele uzikhumbule lapho kudala izimpahla ezinomkhiqizo.
Hlela ngamanani wakho womkhiqizo
Inkampani engcono kakhulu yenkampani kufanele ihambisane namagugu kanye nomsebenzi womkhiqizo wakho. Lokhu kusiza ekugcizeleleni isithombe senkampani yakho futhi kuqinisekise ukuthi ukuhlangana kuhlanganisa nabasebenzi bakho nakumakhasimende.
Ikhwalithi ngaphezulu kwenani
Kubaluleke kakhulu ukutshala imali kwisimo sekhwalithi kunokuba uthole izinto eziningi ezishibhile noma ezipholile. Lokhu kusiza ekuqinisekiseni ukuthi izinto zinempilo eshehle eshalofini futhi zidale umbono omuhle wohlobo.
Design izindaba
Idizayini yezinto zokuphromotha zenkampani ingathonya kakhulu ukukhanga kwayo kanye nokusebenza kahle. Ukutshala imali ngekhwalithi ephezulu, ebukeka kahle futhi kubambisene yesimanjemanje kungasiza ukudala isithombe esihle somkhiqizo. I-collateral enjalo izokwenza abasebenzi futhi amakhasimende azizwe eqhosha ngokuyisebenzisa futhi amele umkhiqizo wakho. Ngoba kwesinye isikhathi, ukushaya ilogo yenkampani akwanele.
Ukungafani
Ukunikeza uhla olubanziwezinto zokuphromotha zizovumela abasebenzi namakhasimende ukuthi akhethe izinto ezihambisana nezinto ezizithandayo. Lokhu kungafaka izinto ezingokoqobo ezifana namabhodlela amanzi kanye nezikhwama ze-tote nezinto ezihlukile kakhudlwana njengezicathulo zomkhiqizo nezesekeli zobuchwepheshe.
Ukwenza ngokwezifiso okwenziwe ngezifiso kwamahhala kwandisa ukuguquguquka komkhiqizo
Izinto zokuphromotha ziza ngobubanzi bezigaba ezibanzi nezihlukahlukene, kepha zinokuhlanya okukodwa ngesimo nangesitayela. Kungaba ukufudumala kwenhliziyo okukhulu futhi kwangempela ukwengeza uphawu oluhlukile, olunenjongo nokuphefumulelwa ukunikeza njengesipho esikhethekile kubasebenzi, izivakashi, umndeni nabangane.
Izinto ezifakiwe ze-Promotion ziyithuluzi elikhulu lokumaketha elizuzisa abasebenzi kanye nebhizinisi. Yakhelwe ngokucophelela futhi yakhanyisa ngokucabangisisa nge-collateral ingaba nomthelela omkhulu empumelelweni nedumela lomkhiqizo wakho.
Kunezizathu eziningi zokuthi kungani uhlobo lwakho lomkhiqizo kufanele ukhethe umkhondo wenkampani emangalisayo yabasebenzi, amakhasimende akhona namanje. I-Collateral yekhwalithi ayisebenzi kuphela ukudala ukuqwashisa ngomkhiqizo, kepha futhi ikhuthaza isiko lenkampani eqinile. Yakha ukusebenza kahle komkhiqizo wakho ngempumelelo ngokusebenza nethimba le-FinadPgifts!
Isikhathi sePosi: Jun-02-2023