Ukungena ekusakazeni bukhoma sekuphenduke inkambiso eshisayo e-China. Amapulatifomu evidiyo amafushane afaka iTaobao kanye neDouyin asebhange engxenyeni yezwe ekhula ngokushesha ye-e-commerce, eseyisiteshi esinamandla sokuthengisa ezimbonini zendabuko njengoba abathengi abaningi beshintshela ekuthengeni ku-inthanethi phakathi nobhubhane lwe-COVID-19.
Selokhu kwaqala ukugqashuka kwe-coronavirus, opharetha abaningi bezitolo ezibonakalayo baphendukele kumapulatifomu evidiyo amafushane ukuze bathengise imikhiqizo yabo ngokusakazwa bukhoma.
U-Dong Mingzhu, usihlalo womkhiqizi wezinto zasendlini zase-China i-Gree Electric Appliances, udayise imikhiqizo engaphezu kuka-310 million yuan ngesikhathi somcimbi osakazwa bukhoma amahora amathathu. Ukuthenga ngokusakazwa bukhoma kuyindlela entsha yokucabanga nokwenza ibhizinisi, isixazululo esiwinayo semikhiqizo, abakhiqizi nabathengi, kusho uDong.
Ngaphezu kwalokho, ukusakazwa bukhoma kwe-tiktok kuwumkhuba omkhulu ezimakethe zamazwe ngamazwe. Imikhiqizo yokudayisa ayigcini nje kuphela kulezo zithombe ezilula ku-Amazon, abantu abaningi bakhetha ukuqonda imininingwane yomkhiqizo ngokubonakalayo ngevidiyo. Ngalesi sikhathi, ukuba khona kwe-tiktok kudonse ukunaka kwabantu abaningi. Okulandwayo kwe-tiktok kukleliswa phakathi kokulandwa okuthathu okuphezulu ezinkundleni zokuxhumana, futhi abasebenzisi abaningi baneminyaka engu-25-45 ubudala abanamandla okusebenzisa imali, okukhuthaza kakhulu ukuthuthukiswa kokusakaza bukhoma kwevidiyo emfushane.
Ngomsebenzi we-e-commerce, izigaba ezibone ukwanda okukhulu kwabathengisi yizingubo, izinsizakalo zasendaweni, izimpahla zasendlini, izimoto, imikhiqizo yobuhle nezimonyo phakathi nenkathi kaJanuwari-Juni. Ngaleso sikhathi, amabhizinisi amasha aqale ukusakazwa bukhoma ngalesi sikhathi ngokuyinhloko aqhamuka ezimotweni, ama-smartphones, izimpahla zasendlini, izimonyo kanye nenkonzo yezemfundo, kusho umbiko.
UZhang Xintian, umhlaziyi we-iResearch, uthe ukubambisana phakathi kwezinhlelo zokusebenza zevidiyo ezimfishane nezinkundla ze-e-commerce kuyimodeli yokuhweba eqhumayo njengoba eyokuqala ingahambisa ithrafikhi ye-inthanethi iye ekugcineni.
Kusukela ngoMashi kulo nyaka, abasebenzisi bezinsizakalo zokusakaza bukhoma eChina bafinyelele ezigidini ezingama-560, okuyisibalo esingamaphesenti angama-62 abasebenzisi be-inthanethi bezwe, kusho i-China Internet Network Information Center.
Imali engenayo evela emakethe ye-e-commerce esakazwa bukhoma yaseChina ime kuma-yuan ayizigidi eziyizinkulungwane ezingama-433.8 ngonyaka odlule, futhi kulindeleke ukuthi iphindeke kabili iye kuma-yuan ayizigidi eziyizinkulungwane ezingama-961 kulo nyaka, kusho umbiko wakamuva ovela kwabezemakethe i-iiMedia Research.
UMa Shicong, umhlaziyi we-inthanethi ezinze eBeijing, i-Analysys, uthe ukusetshenziswa kwezentengiselwano kwe-5G ne-ultra-high definition technologies kukhuphule imboni yokusakaza bukhoma, wengeza ngokuthi usenethemba elikhulu kulo mkhakha. “Amapulatifomu evidiyo amafushane angene esigabeni esisha ngokuhlangana nabathengisi be-inthanethi futhi angena ekwakhiweni kwe-supply chain kanye nayo yonke i-e-commerce ecosystem,” kusho uMa. U-Ma wengeze ngokuthi kudingeka imizamo eyengeziwe yokumisa ukuziphatha kwabasakazi bukhoma nezinkundla zokwabelana ngevidiyo ekuphenduleni izikhalazo ezikhulayo mayelana nolwazi oludukisayo noma olungamanga, imikhiqizo esezingeni eliphansi kanye nokuntuleka kwesevisi yangemuva kokuthengisa.
USun Jiashan, umcwaningi eChinese National Academy of Arts, uthe maningi amathuba ezifiso ze-e-commerce zamapulatifomu amafushane wamavidiyo. "Ukwethulwa kwabaqhubi be-MCN abangochwepheshe kanye nezinsizakalo zolwazi ezikhokhelwayo kuzokhiqiza inzuzo embonini yamavidiyo amafushane," kusho u-Sun.
NgoDisemba, inkampani yethu iFinadp izobamba imibukiso emibili ebukhoma ukuze ibonise imboni yethu nemikhiqizo kumakhasimende. Leli yithuba lokukhombisa amandla enkampani. Ngethemba ukuthi nina madoda nizobuka uhlelo lwethu olubukhoma!
Isikhathi sokuthumela: Dec-13-2022