Ukuthepha ku-Livestreaming sekuyindlela eshisayo eChina. Amapulatifomu amafushane wevidiyo afaka iTaobao ne-Douyin asebenise engxenyeni ye-e-commerce yezwe ekhula ngokushesha ezweni, esebe isiteshi esinamandla sokuthengisa sezimboni zendabuko njengoba abathengi abaningi bashintshele ekuthengeni okuku-inthanethi phakathi kwe-Covil-19 Phenyere.
Njengoba kwaqubuka i-coronavirus, ama-opharetha amaningi omzimba aphendukele emapulatifomu amafushane wevidiyo ukuthengisa imikhiqizo yawo nge-Livestreamiting.
UDong Mingzhu, uSihlalo womkhiqizi we-Chinese Appliance ugesi we-GRE Electric Appliances, ethengiswe imikhiqizo engaphezu kwezigidi ezingama-310 ebiza imikhiqizo ye-yuan ezigidini ezingama-yuan ngesikhathi somcimbi wamahora amathathu e-livestiming. Ukuthenga okuphilayo kuyindlela entsha yokucabanga nokwenza ibhizinisi, isixazululo se-win-win for brands, abakhiqizi kanye nabathengi, kusho dong.
Ngaphezu kwalokho, ukusakazwa okubukhoma kweTiktok kuyinto enkulu yezimakethe zamazwe omhlaba. Imikhiqizo yokuthengisa ayigcini kuphela kulezo zithombe ezilula ku-Amazon, iningi labantu likhetha ukuqonda imininingwane yomkhiqizo ngokubona ngevidiyo. Ngalesi sikhathi, ukuba khona kweTiktok kudonsele ukunakwa kwabantu abaningi. Ukulanda kukaTiktok Ukulanda phakathi kokulandwa okuphezulu okuphezulu kumapulatifomu ezenhlalo, futhi iningi labasebenzisi lineminyaka engama-25-45 ubudala anemali esebenzisa imali yokuchitha isikhathi esifushane sokusakazwa bukhoma kwevidiyo.
Ngomsebenzi we-e-commerce, izigaba ezibona ukwanda okukhulu kwabathengisi kwakuyingabenzi, izinsizakalo zasendaweni, izimpahla zasendlini, izimoto, imikhiqizo yobuhle kanye nezimonyo ngesikhathi sesikhathi sikaJanuwari-Juni. Ngaleso sikhathi, amabhizinisi amasha athatha i-Livestreaming ngalesi sikhathi ngokuyinhloko aqhamuka kuma-autos, ama-Smartphones, izimpahla zasendlini, izimonyo kanye nenkonzo yezemfundo, kusho umbiko.
UZhang Xintian, umhlaziyi ovela e-IRESarch, kusho ukubambisana phakathi kwezinhlelo zokusebenza ezimfushane zevidiyo kanye nama-e-commerce platifomu kuyimodeli yezentengiso eqhumayo njengoba ingeyona eyedlule ishayela ithrafikhi ye-inthanethi.
Kusukela ngoMashi kulo nyaka, abasebenzisi bezinsizakalo zokuziphilisa eChina bafika ezigidini ezingama-560, ababalwa ngamaphesenti angama-62 abasebenzisi be-Intanethi be-Intanethi ezweni laseChina.
Imali engenayo evela emakethe ye-e-commerce yaseChina yema nge-433.8 billion yuan ngonyaka owedlule, futhi kulindeleke ukuthi ibe ngaphezulu kokuphindwe kabili kuya kwezigidigidi ezingama-961 billion kulo nyaka, kusho umbiko wakamuva ovela ku-Imedia Consultanction Imedia.
UMa Shicong, umhlaziyi osuselwa ku-Intanethi eSething-based Inthanethi, uthe ukusetshenziswa kwezentengiso kwe-SuperFast 5G ne-Ultra-High Definition Technologies kukhulise imboni yezokuphila, engeza ukuthi uyiBullish ngamathemba omkhakha. "Amapulatifomu amafushane wevidiyo angenele esigabeni esisha ngokuhlangana nabathengisi be-inthanethi futhi bathambekele ekuhlinzekweni kokuhlinzekwa kwe-supply chain. I-MA yengeze ukuthi kudingeka imizamo eminingi ukulinganisa indlela yokuziphatha kwabalindayo kanye namapulatifomu okwabelana ngevidiyo ekuphenduleni kwezikhalazo ezidukisayo noma imininingwane engamanga, imikhiqizo engezansi yesevisi yokuthengisa ngemuva.
ILanga Jiashan, umcwaningi eShayina Likazwelonke Academy of Arts, uthe kunekhono eliningi le-E-Commerce Effires yama-platform amafushane wevidiyo. "Ukwethulwa kwabasebenzi be-MCN abasebenza kahle kanye nezinsizakalo zolwazi olukhokhelwayo kuzokhiqiza inzuzo embonini yevidiyo emfushane," kusho ilanga.
NgoDisemba, inkampani yethu iFinadp izobamba imibukiso emibili ebukhoma ukubonisa ifektri yethu kanye nemikhiqizo yethu kwikhasimende. Leli yithuba lokukhombisa amandla enkampani. Ngiyethemba nina bafana ukubuka umbukiso wethu bukhoma!
Isikhathi sePosi: Dec-13-2022