Emvelweni yanamuhla yokuncintisana yebhizinisi, ukulondolozela isithombe esihle senkampani kubalulekile empumelelweni yanoma iyiphi inhlangano. Indlela eyodwa ephumelelayo yokuthuthukisa lesi sithombe ukusebenzisa izipho zebhizinisi ezenzelwe wena. Lezi zipho azikhombisi ukwazisa kwenkampani kuphela ngabasebenzi bayo, kepha futhi ziyithuluzi elinamandla lokumaketha nelomkhiqizo. Ngokutshala imali ezipholini ezenziwe ngezifiso, amabhizinisi awakwazi ukuthuthukisa isithombe sawo sebhizinisi kuphela kodwa futhi akhuphule ukwaneliseka kwabasebenzi kanye nokwethembeka.
Izipho ezenziwe ngezifiso zobumbano zingukubonakaliswa kokhonkolo kokuzibophezela kwenkampani kubasebenzi bayo. Lapho umuntu ethola isipho esicabangayo futhi esenziwe ngezifiso esivela kumqashi, kwakha umuzwa wokuqashelwa nokwazisa. Lokhu kuhamba kuhamba ibanga elide ekwenzeni ngcono isimilo nokwaneliseka. Lapho abasebenzi bezizwa bebaluleke kakhulu, maningi amathuba okuthi bahlanganyele ngokuphelele emsebenzini futhi basebenze kanzima ukuze bazuze izinhloso. Ngaphezu kwalokho, izipho ezenziwe ngezifiso zezinkampani zingasebenza njengesikhumbuzo esihlala njalo kwabasebenzi abahle abanazo nenkampani, bakhuthaza ukwethembeka nokuzinikela.
Izipho ezenziwe ngezifiso zezinkampani azigcini ngokuthola umthelela omuhle kubasebenzi, kodwa futhi zisiza ukuthuthukisa isithombe senkampani. Ngokunikeza izipho ezenziwe ngezifiso, amabhizinisi angabonisa ukunaka kwawo imininingwane, ukucabanga nokuzibophezela ekwakheni ubudlelwano obuqinile. Lezi zipho zingaba ngokwezifiso ukuba zifake ama-logo noma ama-slogans, okwengeziwe okwandayo kokuqwashisa ngomkhiqizo. Lapho abasebenzi basebenzisa noma bebonisa lezi zinto, bakha ubudlelwane obuhle nenkampani, ethuthukisa idumela lenkampani ngaphakathi nangaphandle.
Ngaphezu kwalokho, izipho zezinkampani ezenzelwe wena ziyithuluzi elisebenzayo lokumaketha. Noma ngabe kuyipeni, i-mug, noma ikhalenda, lezi zinto zinamandla okufinyelela izilaleli ezibanzi ezingaphezu komamukeli ngokushesha. Lapho abasebenzi basebenzisa lezi zipho ezimpilweni zabo zansuku zonke, bakhuthaza inkampani ngokungafanele ukuba abangane, umndeni kanye nabantu obajwayele. Lolu hlobo lokukhangisa lweZwi-of-Lolor lungasiza kakhulu ukwakha ukuqwashisa ngomkhiqizo futhi luhehe amakhasimende noma amakhasimende angaba khona. Ngokutshala imali ezipholini ezenziwe ngezifiso zebhizinisi, izinkampani zingathola amandla abasebenzi bazo njengamanxusa omkhiqizo futhi anwebise ukufinyelela kwawo imakethe.
Ekugcineni, inani lezipho eziqondene nomuntu uqobo zilele emandleni abo okwenza umbono ohlala njalo nokuxhumana. Ngokungafani nezipho ezejwayelekile, izipho ezenziwe ngezifiso zibonisa izinga lomcabango nomzamo obonisa ngokujulile nomamukeli. Lapho abasebenzi bathola izipho ezenziwe ngezifiso ezibonisa izintshisekelo zakho zomuntu, izinto zokuzilibazisa, noma izimpumelelo, kukhombisa ukuthi inkampani iyakuqonda ngempela futhi iyabathanda. Lokhu kuxhumano komuntu akugcini nje ngokuqinisa isibopho phakathi kwesisebenzi nenhlangano, kodwa futhi kwakha indawo efanelekile yokusebenza lapho abantu bezizwa bebaluleke futhi bayaziswa.
Ngamafuphi, izipho zezinkampani ezenzelwe umuntu ziyigugu elikhulu ekuthuthukiseni isithombe senkampani kanye nokwenza ngcono ukwaneliseka kwabasebenzi. Lezi zipho zingasebenza njengezinkulumo ezibonakalayo zokubonga, zikhuthaze umuzwa wokwethembeka, futhi zisize ekuphawuleni. Ngokutshala imali eziphonwini eziqondene nomuntu uqobo, izinhlangano zingadala umbono omuhle, zandise ukufinyelela kwazo, futhi zakha isisekelo esiqinile sokwaneliseka kwabasebenzi kanye nokwethembeka. Lapho amabhizinisi alwela ukuchuma emakethe yokuncintisana, izipho ezenziwe ngezifiso zenhlangano zifakazela ukuthi ziyicebo elibalulekile okufanele licabangele.
Isikhathi sePosi: Sep-14-2023