Ukuza kuthi ga namhlanje, iRichardson Sports kunye neemveliso zabo ezikumgangatho ophezulu, ngakumbiIminqwazi yezemidlalo yaseRichardson, yiba nabalandeli abanyanisekileyo. Bayeyona nto iphambili kwishishini leminqwazi yesiko, kwaye uninzi lwabalandeli babo ngabantu abanyanisekileyo bemihla ngemihla, uhlobo olufanayo lwabantu onokuthi usele nabo kwindawo yakho yentselo.
Oku akuzange kwenzeke ngengozi, kananjalo. Ukusukela ekusekweni kwayo ngo-1970, iRichardson Sports iye yakha uphawu lwayo njengeshishini elinosapho kunye neshishini eliqhutywayo kwaye liye ladibana nezinto ezinomdla kakhulu endleleni.
Impembelelo yangoko yeRichardson Caps kwiBaseball
Xa iRichardson Sports yasekwayo okokuqala ngo-1970, eyona nto iphambili ababegxile kuyo yayikwimpahla yezemidlalo, ngakumbi ibaseball. Babengenalo nofifi lokuba oku kuya kubonelela ngexabiso elingakanani malunga nokwakha isiseko sabathengi abathembekileyo kwixesha elizayo.
Ngeminyaka yee-1970, ibaseball yayiseyona nto ithandwayo eMelika yokuzonwabisa, kwaye abantwana kulo lonke elaseUnited States babedlala ibhola yesanti. Ukuba ubudlala i-baseball ngeli xesha, amathuba okuba ubunezixhobo ze-Richardson. Benza iiglavu, iibaseballs, iyunifomu kunye neminqwazi, kwaye banezixhobo kulo lonke ilizwekazi lase-United States. Oku kwakubaluleke kakhulu kwimpumelelo yeRichardson Sports kwaye ngakumbi ikamva leRichardson Caps.
Abantwana ngeminyaka yee-1970 kunye nee-80's babethanda inkangeleko, kufanelekile kwaye baziva be-Richardson baseball cap kangangokuba yayinxulunyaniswa ngokungaqondi nazo zonke iinkumbulo ezintle ababenazo kwasebuntwaneni babo kwidayimani. Njengevumba lokutya okuthandayo umama wakho akwenzele kona emva kosuku lokudlala ibhola, okanye ivumba lesepha owawuyisebenzisa njengomntwana, iminqwazi yaseRichardson ivuselela i-nostalgia kumntu oyinxibileyo ehamba kunye nempumelelo yexesha elide yeRichardson Sports kunye ukwehla kwemarike ye-baseball kunye nokunyuka okukhulu kweshishini elitsha.
Iminqwazi yaseRichardson kwi-boom enkulu yee-90s
Ekuqaleni koo-1990, umnqwazi wepenny kunye nomnqwazi webowler waduma ngokupheleleyo. Iimpembelelo ezintsha kwinkcubeko ye-pop ezifana ne-hip-hop kunye ne-skateboarding ziguqule i-closet eqhelekileyo ye-90s, iyibuyisela kwisitayile sesitrato. IiPerm zaphuma kwisitayile kunye ne-snapbacks kunye ne-baseball caps ziye zaduma.
Ngelishwa kwiRichardson Sports, imodeli yabo yokuqala yeshishini lokugxila ikakhulu kwi-baseball ayisasebenzi. Ngelixa ibhola ekhatywayo iphantse yaziqinisa njengeyona nto ithandwayo yokuzonwabisa yaseMelika, ibaseball iye yaqhubeka ngokucacileyo nokuhla kwayo. ezemidlalo zaseRichardson zisengxakini enkulu kwaye zifuna ngamandla ukuhlengahlengiswa kwenkampani enkulu.
Ke, ngenxa yokwanda okukhoyo kokuthandwa kweminqwazi, uRichardson wagqiba kwelokuba angene kumzi-mveliso ongaziwayo kodwa okhula ngokukhawuleza. URichardson wayesele ethengisa iminqwazi iminyaka, kodwa babengengabo kwaphela iingcali ezigxile kwizixhobo zebaseball. Olu yayilutshintsho olubalulekileyo nolunomngcipheko kwinkampani, kodwa yabonakala ihlawula izabelo ezityebileyo.
Ikepusi ye-baseball yaseRichardson, eyaveliswa ngeminyaka yoo-1990, yakhumbuza abathengi ngobutsha babo kunye neentsuku ezilula zokudlala ibaseball nabahlobo bakudala. Yavusa i-nostalgia, imvakalelo eyakhokelela abathengi abaninzi ukuba bathathe isigqibo sokuthenga iminqwazi yaseRichardson. I-Richardson Sports yaqala ukukhula ngokukhawuleza kwaye ngokwenene yaba yingxilimbela kushishino lweempahla zentloko.
Isibheno sikaRichardson sinomnqwazi kumntu oqhelekileyo
Enye yezona zinto zinomtsalane kwiRichardson Sports kukuba iseyeyosapho kwaye iyasebenza. Nangona kwimarike egcwele iinkampani ezinkulu ezisongelayo ezifana ne-Nike kunye ne-Adidias, uRichardson usahlala enyanisekile kwiingcambu zabo. Kulula kakhulu kumntu oqhelekileyo ukuba athembe umntu obekho kwaye ehlala ehambisa imveliso esemgangathweni ukususela ekusekweni kwenkampani kunokuba kuthembeke iqela leesuti ezihleli kwitafile engqukuva.
Abantu bayaqonda yonke imihla ukuba amashishini osapho kunye naqhutywayo azibophelelekanga kuphela kwinkonzo yabathengi kunye nokubonelela abathengi, kodwa nokubonelela ngokungaguquguqukiyo. Bakhathalele ngokwenene umgangatho wemveliso kunye nenkonzo yabathengi, kungekhona nje ukuthengisa kunye nemida yenzuzo.
Ukuba uyayithanda iRichardson Caps njengoko sisenza kwaye ungathanda ukuyilwa ngokwesiko, qiniseka ukuba uqhagamshelaneekapakwigalari ekhethekileyo yokhetho. Sinamava abanzi okuvelisa iikepusi zeRichardson, kubandakanya iRichardson 112 Trucker Snapback, kwaye siya kukunika amaxabiso amahle kwiintlobo ngeentlobo zohlelo olukhethekileyo lwemibala kunye nokufihla kunye nezinto ezithengiswa kakhulu.
Ixesha lokuposa: May-12-2023