Soloko ukholelwa kwiimpembelelo zokuqala, kokubini kwindawo yomsebenzi kunye nobomi, ngokungathi umbono wesithandathu ongumfazi uchanekile kwaye uchanekile.
Xa abantu becinga ngeshishini lakho ishishini lakho, uphawu lwakho yinto yokuqala abayibonayo. Yinto enye abadibanisa nemveliso okanye inkonzo yakho. Yile nto igqiba ukuba bafuna ukuthenga kuwe okanye basebenzele.
Iinkampani zifuna iindlela zokudala zokuzimela kwihlabathi lanamhlanje leshishini. Enye yeendlela ezilungileyo zokwenza oku kukwenza intengiso yentengiso yenkampani. Yintoni, kwaye kutheni kubalulekile ukuba kubekho inkampani? Funda ukuze ufunde malunga nezibonelelo zenkampani yenkampani kunye neshishini lakho.
Yintoni inkampani?
Izinto zentengiso yenkampani (intengiso yentengiso okanye izinto zentengiso) ziimveliso ezithwala i-logo yenkampani yakho okanye uphawu. Ezi zinto zibandakanya i-t-shirts, iincwadana zencwadi, ii-hats, iibhegi zetote kunye nabanye. Iinkampani zisebenzisa ukubambelela ngokudibeneyo njengenxalenye yesicwangciso-qhinga sabo sokuthengisa ukukhulisa ulwazi lwe-Brand kunye nokudala inkcubeko yenkampani. I-trichandise i-Terchandise idala imbonakalo engalibalekiyo kubathengi kunye nabasebenzi.
Izibonelelo zeqela lenkampani yenkampani yakho
Ngelixa abanye banokukuthathela ingqalelo oku iindleko ezongeziweyo, lulo utyalo-mali olufanelekileyo njengoko i-metricandise yenkampani inokunceda uphawu kunye neshishini lakho. Makhe sijonge ezinye zezi zibonelelo.
Jongela inkcubeko yakho yenkampani
Intengiso yabasebenzi yenye yezona zixhobo zisebenzayo zokusebenzisa njengesikhumbuzo sexabiso lenkampani, uthumo lwenkampani kunye nenkcubeko. Ngokunika abasebenzi abatsha abathengiswayo kwinkampani njengesipho xa beqala, baya kuziva besamkela kwaye benjengenxalenye yeqela ukusuka kumhla. Ngapha koko, i-59% yabasebenzi abafumana intengiso yenkampani enenkampani inembono entle kakhulu yomsebenzi wabo.
Ukuthengisa kwakhona kunokuphucula umoya weqela kunye nemvakalelo yoluntu, ukwanda kokuzibandakanya kwabasebenzi kunye nolwaneliseko lomsebenzi. Inokuzisa abantu ngaphakathi nangaphandle kwenkampani, njengoko izinto ezithethwayo zinokusebenza njengamaqanda encokola kunye nababhulekisi.
Ukwandisa uphawu lwenkampani
Intengiso yenkampani inakho ukuba negalelo kumqeshi. Izinto zentengiso ezibhalwe njengezikhuselo zinokusetyenziswa njengesixhobo sokuqesha ukutsala italente ephezulu kwinkampani. Igcwalisa inkcubeko yenkampani njengoko unokusebenzisa iifoto zabasebenzi ukunxiba impahla kwimiyalezo yakho yokuqesha. Intengiso yaBasebenzi inceda ukwenza umfanekiso omanzi wentengiso kuwo onke amaqela. Izinto zentengiso zikwabonelela ngendlela yabasebenzi ukumela inkcubeko yenkampani eyomeleleyo ngaphandle komsebenzi, enyusa ukwamkelwa kunye nokwaziswa kwenkampani.
Ukonyusa ukugcinwa kwabasebenzi
Ukuthengisa kunokunceda abasebenzi bavakalelwe kukuba bangabalumi. Isenokubonakala ngathi inomvuzo omncinci, kodwa isengumvuzo (okanye inkuthazo) -kufezekisa iinjongo kunye nemilitha okanye intsebenzo ebalaseleyo. Abasebenzi baya kubuxabisa izinto ezikhululekileyo abafumanayo kwaye baziva bexabisekile.
Ukwakha ukuthembeka kwe-Brand
I-Privechandise yeChintile inokukunceda ekwakheni ukuthembeka kohlobo phakathi kwabathengi kunye nabathengi abanokubakho. Ngokunika izinto zentengiso yenkampani, iinkampani zinokwenza umbutho ofanelekileyo kunye nophawu lwabo. Oku kunokukhokelela kulwando lokunyaniseka kwabathengi.
I-Stiawas inokwakha ulwazi. Xa abantu bebona abanye benxibe okanye besebenzisa iimpahla eziphathwayo, kunganceda ishishini ukufumana ulwazi olululo, yakha imvume yokuqonda kwaye iyenza ingalibaleki ngakumbi. Oku kubaluleke ngakumbi kumashishini amatsha okanye amancinci, okwamkelwa ngegama lakhe kwahlukile kwi-therands engaphezulu kwaye enyuliweyo.
Uyidala njani inkampani eyoyikekayo?
Ukuqinisekisa ukuba inkampani yakho yokubambisa ayizukunkwantya kodwa izuze ishishini lakho, masijonge ezinye zezinto ekufuneka uzikhumbule xa usenza intengiso eyaziwayo.
Lungelelanisa kunye nexabiso lakho leBrand
Eyona nto ibaluleke kakhulu yenkampani kufuneka ihambelane neenqobo ezisemgangathweni kunye nomsebenzi wophawu lwakho. Oku kunceda ukomeleza umfanekiso wenkampani yakho kwaye kuqinisekisa ukuba i-Contral iyalela nabasebenzi bakho kunye nabathengi.
Umgangatho ngaphezulu kwenani
Kubaluleke kakhulu ukutyala imali kwi-contration esemgangathweni kunokuba ufumane izinto ezininzi eziphantsi okanye ezipholileyo. Oku kunceda ekuqinisekiseni ukuba izinto zinobomi obude beshelufa kwaye zenze umbono ofanelekileyo wophawu.
Yila imicimbi
Uyilo lwezinto zentengiso zenkampani zinokuphembelela kakhulu ukuba kubonile kunye nempumelelo. Ukutyala imali ekumgangatho ophezulu, wokujonga ubungcali kunye nobungcali kunye nokuya kwale mihla kunokunceda ukudala umfanekiso ochanekileyo. Ikhoboka elinjalo liya kwenza abasebenzi kwaye abathengi bazive benekratshi ukuyisebenzisa kwaye bamele uphawu lwakho. Kuba ngamanye amaxesha, ukuqokelela kwilogo yenkampani akwanele.
Iintlobo
Ukunikezela ngoluhlu olubanziIzinto zentengiso ziya kuvumela abasebenzi kwaye abathengi bakhethe izinto ezihambelana nezinto aziyo. Oku kunokubandakanya izinto ezisebenzayo ezinjengeebhotile zamanzi kunye neengxowa ze-tote kunye nezinto ezizodwa ezifana nezihlangu ezibonisiweyo kunye nezinto zetekhnoloji.
I-Forky-Ifomu yeFomu yeNdlela yokuZonda ukuguquguquka
Izinto zentengiso ziza ngoluhlu olubanzi kunye nolwahlukahluka oluninzi, kodwa ziyinto enye yobume kunye nesitayile. Kuya kuba yintliziyo - ukufudumala kwaye inyani ukongeza i-logo eyahlukileyo nenentsingiselo kunye nenkuthazo yokunika isipho esikhethekileyo kubasebenzi, iindwendwe, zintsapho.
Izinto zokuthengisa ezibini zisisixhobo esihle sokuthengisa esinceda bobabini abasebenzi kunye neshishini. Uyinze kakuhle ngononophelo kwaye uceba ubuchule obuhlanganisiweyo bunokuba nefuthe kakhulu impumelelo kunye nodumo lwentengiso yakho.
Kukho izizathu ezininzi zokuba uphawu lwakho lukhethe inkampani eyoyikekayo kubasebenzi, abathengi bangoku nabanokubakho. Ukulunga komgangatho akuncedi nje ukwenza ulwazi ngobukhulu, kodwa kukhubaza inkcubeko yenkampani eyomeleleyo. Yakha i-Ofisi yeNtloko yakho ye-Brand ngokuphumelelayo ngokusebenza neqela lase-finsidping!
IXESHA LOKUQALA: IJuni-02-2023