Ukubaluleka kweSilogeni seNkampani esiLungileyo kwiBrand yakho kunye neShishini

Hlala ukholelwa kwimibono yokuqala, kokubili emsebenzini nasebomini, njengokungathi ingqondo yesithandathu yowesifazane inomlingo kwaye ichanekile.

Xa abantu becinga ngeshishini elimele ishishini lakho, uphawu lwakho yinto yokuqala abayibonayo. Yinto enye abayinxulumanisa nemveliso okanye inkonzo yakho. Yinto egqibayo ukuba bafuna ukuthenga kuwe okanye bakusebenzele.

Iinkampani zifuna iindlela zokuyila zokugqama kwihlabathi lanamhlanje elinokhuphiswano oluphezulu. Enye yeendlela ezilungileyo zokwenza oku kukwenza intengiso yentengiso yenkampani. Yintoni, kwaye kutheni isibambiso senkampani elungileyo sibalulekile? Funda ukuze ufunde malunga neenzuzo zesibambiso senkampani kuhlobo lwakho kunye neshishini.

Yintoni isibambiso senkampani?

Izinto zentengiso yenkampani (impahla enegama okanye izinto zokuthengisa) ziimveliso eziphethe uphawu lwenkampani okanye uphawu lwenkampani yakho. Ezi zinto ziquka izikipa, iincwadi zamanqaku, iminqwazi, iibhegi nezinye. Iinkampani zisebenzisa i-collateral corporate njengenxalenye yesicwangciso sabo sokuthengisa ukunyusa ulwazi lwe-brand kunye nokudala inkcubeko yenkampani efanelekileyo. Imveliso enebrendi yenza umfanekiso okhumbulekayo kubathengi nakubasebenzi.

Izibonelelo zesibambiso senkampani kwinkampani yakho

Ngelixa abanye banokujonga oku njengenkcitho eyongezelelweyo, lutyalo-mali olufanelekileyo njengoko urhwebo lweshishini lunokuxhamla uphawu kunye neshishini lakho. Makhe sijonge ezinye zezi nzuzo.

Ukubumba inkcubeko yenkampani yakho

Izinto ezithengiweyo zabasebenzi sesinye sezona zixhobo zisebenzayo njengesikhumbuzo sexabiso lenkampani yakho, injongo yenkampani kunye nenkcubeko. Ngokunika abasebenzi abatsha iimpahla zenkampani njengesipho xa beqala, baya kuziva bamkelekile kwaye njengenxalenye yeqela ukusuka kusuku lokuqala. Ngapha koko, i-59% yabasebenzi abafumana iimpahla ezinegama lenkampani banoluvo oluhle ngakumbi lwendawo yabo yokusebenza.

Izinto ezithengiweyo zinokuphucula umoya weqela kunye nemvakalelo yoluntu, ukwandisa ukuzibandakanya kwabasebenzi kunye nokwaneliseka komsebenzi. Inokuhlanganisa abantu ngaphakathi nangaphandle kwenkampani, njengoko izinto ezinophawu zinokusebenza njengabaqalisi bencoko kunye neenqanawa zokuqhekeza umkhenkce.

Ukwandiswa kophawu lwenkampani

Izinto ezithengiswa yinkampani zinokuba negalelo kuphawu lomqeshi. Izinto zokuthengisa ezinophawu zingasetyenziswa njengesixhobo sokufuna ukutsala italente ephezulu kwinkampani. Ixhasa inkcubeko yenkampani njengoko ungasebenzisa iifoto zabasebenzi abanxibe iimpahla ezithengiswayo kwimiyalezo yakho yokuqesha. Izinto ezithengiweyo zabasebenzi zinceda ukwenza umfanekiso odityanisiweyo wophawu kuwo wonke amaqela. Izinto zokuthengisa zikwabonelela ngendlela yokuba abasebenzi bamele inkcubeko yenkampani eyomeleleyo ngaphandle komsebenzi, nto leyo eyandisa ukuqondwa kunye nokwazisa uphawu lwenkampani.

Yandisa ukugcinwa kwabasebenzi

Ukuthengisa kunokunceda abasebenzi bazive bengamalungu kwaye bazive bemanyene. Kusenokubonakala ngathi ngumvuzo omncinci, kodwa isengumvuzo (okanye inkuthazo) – ukuphumeza iinjongo kunye neziganeko ezibalulekileyo okanye ukusebenza okugqwesileyo. Abasebenzi baya kuxabisa izinto zasimahla abazifumanayo kwaye bazive bexatyiswe.

Ukwakha ukunyaniseka kwegama

Izinto ezithengiswayo zinokunceda ukwakha intembeko yophawu phakathi kwabathengi kunye nabathengi abanokubakho. Ngokunikezela ngezinto zokuthengisa zenkampani, iinkampani zinokwenza unxibelelwano oluhle kunye nebhrendi yazo. Oku kunokukhokelela ekwandeni kokunyaniseka kwabathengi.

I-Giveaways inokwakha ulwazi lwe-brand. Xa abantu bebona abanye benxibe okanye besebenzisa iimpahla ezinophawu, oko kunokunceda ishishini ukuba lifumane ulwazi olwakhayo, ukwakha ukuqondwa kophawu kunye nokwenza ukuba likhumbuleke ngakumbi. Oku kubaluleke ngakumbi kumashishini amatsha okanye amancinci, ekuqondwa kwawo kwamagama okwahlukileyo kulawo aziwayo kunye neempawu ezizinzileyo.

Indlela yokwenza isibambiso senkampani emangalisayo?

Ukuqinisekisa ukuba isibambiso senkampani yakho asilahleki kodwa siluncedo kwishishini lakho, makhe sijonge ezinye zezinto ekufuneka uzikhumbule xa usenza impahla enegama.

Lungelelanisa namaxabiso ebhrendi yakho

Esona sibambiso senkampani esigqwesileyo kufuneka silungelelaniswe nexabiso kunye nomsebenzi wophawu lwakho. Oku kunceda ukuqinisa umfanekiso wenkampani yakho kunye nokuqinisekisa ukuba isibambiso siyahambelana nabasebenzi bakho kunye nabathengi.

Umgangatho phezu kobuninzi

Kubaluleke kakhulu ukutyala imali kwisibambiso somgangatho kunokufumana uninzi lwezona zinto zinexabiso eliphantsi okanye ezipholileyo. Oku kunceda ekuqinisekiseni ukuba izinto zinobomi obude beshelufu kwaye zenze imbonakalo entle yophawu.

Imiba yoyilo

Uyilo lwezinto zokuthengisa zenkampani zinokuphembelela kakhulu isibheno kunye nokusebenza kwazo. Utyalo-mali kwikhwalithi ephezulu, ekhangelekayo yobuchwephesha kunye nesibambiso sale mihla kunokunceda ukudala umfanekiso webhrendi olungileyo. Isibambiso esinjalo siya kwenza abasebenzi kunye nabathengi bazive benebhongo ngokuyisebenzisa kwaye bamele uphawu lwakho. Kuba ngamanye amaxesha, ukuqhwaba kwilogo yenkampani akwanelanga.

Iintlobo ngeentlobo

Ukunikezela uluhlu olubanziizinto zokuthengisa ziya kuvumela abasebenzi kunye nabathengi ukuba bakhethe izinto ezihambelana nezinto abazithandayo. Oku kunokubandakanya izinto eziphathekayo ezifana neebhotile zamanzi kunye neengxowa ze-tote kunye nezinto ezikhethekileyo ezifana nezihlangu ezinophawu kunye nezixhobo zobuchwepheshe.

Ukwenziwa ngokwezifiso kwefomu yasimahla yongeza ukuguquguquka kwebhrendi

Izinto zokuthengisa ziza kuluhlu olubanzi nolwahlukeneyo lweendidi, kodwa zinomlinganiselo omnye ngokwemilo kunye nesimbo. Kuya kuba shushu kakhulu intliziyo kwaye kuyinyani ukongeza ilogo eyodwa, enentsingiselo kunye nenkuthazo ukunika njengesipho esikhethekileyo kubasebenzi, iindwendwe, usapho kunye nabahlobo.

Izinto zokuthengisa ezinebrendi sisixhobo esikhulu sokuthengisa esinceda abasebenzi kunye neshishini. Isibambiso esiyilwe ngononophelo kwaye sicingelwe sinokuthi sibe nempembelelo enkulu kwimpumelelo kunye nodumo lwebrendi yakho.

Kukho izizathu ezininzi zokuba kutheni igama lakho kufuneka likhethe isibambiso senkampani eyoyikekayo kubasebenzi, abathengi bangoku kunye nabanokubakho. Isibambiso somgangatho asincedi kuphela ekudaleni ulwazi lophawu, kodwa sikwakhuthaza inkcubeko yenkampani eyomeleleyo. Yakha ixabiso elisebenzayo lophawu lwakho ngokusebenza neqela le-finadpgifts!