Ukucofa kwi-livestreaming ibe yinto eshushu eTshayina. Amaqonga evidiyo amafutshane aquka iTaobao kunye neDouyin ebhankini kwicandelo le-e-commerce elikhula ngokukhawuleza, eliye laba lijelo elinamandla lokuthengisa kumashishini emveli njengoko abathengi abaninzi betshintshela ekuthengeni kwi-Intanethi phakathi kobhubhani we-COVID-19.
Ukusukela oko kwaqala uqhambuko lwe-coronavirus, uninzi lwabasebenzisi beevenkile zenyama bajike bajonga iiqonga zevidiyo ezimfutshane ukuze bathengise iimveliso zabo ngokusasaza bukhoma.
U-Dong Mingzhu, usihlalo womenzi wezinto zombane zaseTshayina iGree Electric, uthengise ngaphezulu kwe-310 yezigidi zeeyuan zeemveliso ngexesha lomsitho weeyure ezintathu. Ukuthengisa okubukhoma yindlela entsha yokucinga kunye nokwenza ishishini, isisombululo sokuphumelela kwiimveliso, abavelisi kunye nabathengi, utshilo uDong.
Ukongeza, ukusasazwa kwe-tiktok bukhoma ngumkhwa omkhulu kwiimarike zamazwe ngamazwe. Iimveliso ezithengiswayo azikhawulelwanga kuphela kuloo mifanekiso ilula kwiAmazon, uninzi lwabantu lukhetha ukuqonda iinkcukacha zemveliso ngakumbi ngevidiyo. Ngeli xesha, ubukho be-tiktok buye batsala umdla wabantu abaninzi. Ukukhuphela kwe-tiktok kuluhlu phakathi kwezinto ezintathu eziphezulu ezikhutshelweyo kumaqonga oluntu, kwaye abasebenzisi abaninzi baneminyaka engama-25-45 ubudala kunye namandla okuchitha, okukhuthaza kakhulu ukuphuhliswa kwevidiyo emfutshane yokusasazwa ngokuphila.
Ngomsebenzi we-e-commerce, iindidi ezibone ukwanda okukhulu kwabathengisi yayizimpahla, iinkonzo zasekhaya, iimpahla zasekhaya, iimoto, iimveliso zobuhle kunye nezithambiso ngexesha likaJanuwari-Juni. Ngeli xesha, amashishini amatsha athe aqala ukusasaza ngeli xesha ngokuyintloko avela kwiimoto, ii-smartphones, iimpahla zasekhaya, izinto zokuthambisa kunye nenkonzo yemfundo, yatsho ingxelo.
U-Zhang Xintian, umhlalutyi ovela kwi-iResearch, uthe intsebenziswano phakathi kwee-apps zevidiyo ezimfutshane kunye ne-e-commerce platforms yimodeli yorhwebo eqhumayo njengoko yangaphambili inokuqhuba itrafikhi ye-intanethi ukuya kokugqibela.
Ukusukela ngoMatshi kulo nyaka, abasebenzisi beenkonzo zokusasaza e-China bafikelele kwi-560 yezigidi, ebalelwa kwi-62 yeepesenti yabasebenzisi be-intanethi belizwe, utshilo iZiko leNgcaciso ye-Intanethi ye-Intanethi yaseChina.
Ingeniso evela kwimakethi ye-e-commerce yaseTshayina ime kuma-433.8 eebhiliyoni zeeyuan kulo nyaka uphelileyo, kwaye kulindeleke ukuba iphindeke kabini ukuya kuma-961 eebhiliyoni zeeyuan kulo nyaka, itshilo ingxelo yakutsha nje evela kumcebisi wentengiso iiMedia Research.
UMa Shicong, umhlalutyi we-Intanethi esekwe eBeijing uAnalysys, uthe ukusetyenziswa kwezorhwebo kwe-5G egqwesileyo kunye neetekhnoloji zokuchazwa kwe-Ultra-high kunyuse imboni yokusasaza, wongeza ukuba unomdla kumathuba ecandelo. "Amaqonga evidiyo amafutshane angenile kwinqanaba elitsha ngokusebenzisana nabathengisi be-intanethi kwaye afakwe kulwakhiwo lokubonelela kunye nayo yonke inkqubo ye-e-commerce," utshilo uMa. UMa wongeze ukuba iinzame ezingakumbi ziyafuneka ukulungelelanisa indlela yokuziphatha kwee-livestreamers kunye namaqonga okwabelana ngevidiyo ekuphenduleni izikhalazo ezikhulayo malunga nolwazi olulahlekisayo okanye lobuxoki, iimveliso ezikumgangatho ophantsi kunye nokungabikho kwenkonzo emva kokuthengisa.
USun Jiashan, umphandi kwiZiko loBugcisa leSizwe laseTshayina, uthe zininzi izinto ezinokubakho kwiminqweno ye-e-commerce yamaqonga amafutshane evidiyo. "Ukwaziswa kwabaqhubi be-MCN abaqeqeshiweyo kunye neenkonzo zolwazi ezihlawulelwayo ziya kwenza inzuzo kwishishini levidiyo emfutshane," utshilo u-Sun.
NgoDisemba, inkampani yethu iFinadp iya kubamba imiboniso emibini ebukhoma ukubonisa umzi-mveliso wethu kunye neemveliso kubathengi. Eli lithuba lokubonisa amandla enkampani. Ndiyathemba ukuba nibukele umboniso wethu ophilayo!
Ixesha lokuposa: Dec-13-2022