Taabashadu waxay noqotay mid aad u kulul Shiinaha. Goobo fiidiyoow ah oo gaagaaban oo ay ku jiraan Taobao iyo Douyin ayaa bangiyada si xawli ah u koraya qaybta ganacsiga e-commerce ee dalka, kaas oo noqday kanaalka iibka ee awoodda leh ee warshadaha dhaqameed maadaama macaamiil badan ay u wareegeen wax iibsiga khadka tooska ah xilli uu jiro aafada COVID-19.
Tan iyo markii uu dillaacay cudurka 'coronavirus', qaar badan oo ka mid ah hawl-wadeennada dukaamada jireed waxay u jeesteen aaladaha fiidiyowga gaagaaban si ay ugu iibiyaan alaabadooda iyagoo adeegsanaya si toos ah.
Dong Mingzhu, oo madax ka ah shirkadda Shiinaha ee soo saaraha qalabka guryaha ee Gree Electric Appliances, ayaa iibisay in ka badan 310 milyan yuan oo alaab ah intii lagu jiray munaasabad saddex saacadood ah oo toos ah. Wax iibsiga tooska ah waa hab cusub oo fikirka iyo samaynta ganacsiga, xal guul-guul ah ee summadaha, soosaarayaasha iyo macaamiisha, ayuu yidhi Dong.
Intaa waxaa dheer, tiktok streaming live waa isbeddel weyn ee suuqyada caalamiga ah. Alaabooyinka tafaariiqda kuma koobna oo kaliya sawirada fudud ee Amazon, dadka intooda badan waxay door bidaan inay fahmaan faahfaahinta alaabta si muuqaal ah oo muuqaal ah. Waqtigan xaadirka ah, jiritaanka tiktok ayaa soo jiitay indhaha dad badan. Soodejisyada tiktok waxay ka mid yihiin saddexda ugu sarreeya ee la soo dejiyo ee aaladaha bulshada, isticmaaleyaasha badankooduna waa 25-45 jir da'doodu u dhaxayso 25-45 jir oo leh awood kharash-bixineed, taas oo si weyn kor ugu qaadeysa horumarinta fiidyowga gaaban ee tooska ah.
Shaqada e-commerce, qaybaha arkay kororka la taaban karo ee iibiyayaashu waxay ahaayeen dharka, adeegyada maxalliga ah, alaabta guriga, baabuurta, alaabta qurxinta iyo qurxinta inta lagu jiro Janaayo-June. Dhanka kale, ganacsiyada cusub ee wakhtigan si toos ah u bilaabay ayaa ka yimi baabuurta, telefoonnada casriga ah, alaabta guriga, waxyaalaha la isku qurxiyo iyo adeegga waxbarashada, ayay tidhi warbixintu.
Zhang Xintian, oo ah falanqeeye ka socda iResearch, ayaa sheegay in iskaashiga ka dhexeeya barnaamijyada fiidiyowga gaaban iyo goobaha ganacsiga e-commerce ay tahay nooc ganacsi oo qarxa maadaama kii hore uu u wadi karo taraafikada internetka kan dambe.
Ilaa bishii Maarso ee sanadkan, dadka isticmaala adeegyada tooska ah ee Shiinaha waxay gaareen 560 milyan, taasoo ka dhigan 62 boqolkiiba wadarta guud ee dadka isticmaala internetka ee dalka, ayay tiri Xarunta Macluumaadka Shabakadda Internetka ee Shiinaha.
Dakhliga ka soo xarooda suuqa e-ganacsiga tooska ah ee Shiinaha ayaa istaagay 433.8 bilyan yuan sanadkii hore, waxaana la filayaa in uu ka badan labanlaabo ilaa 961 bilyan yuan sanadkan, ayaa lagu yidhi warbixin dhawaan ka soo baxday latalinta suuqa iiMedia Research.
Ma Shicong, oo ah falanqeeye ka tirsan latalinta internetka ee fadhigeedu yahay Beijing Analysys, ayaa sheegtay in isticmaalka ganacsi ee 5G-ga ugu sarreeya iyo teknoolojiyadda qeexitaan aadka u sarreeya ay kor u qaadday warshadaha tooska ah, iyada oo intaa ku dartay in ay aad ugu faraxsan tahay rajada qaybta. "Meelaha fiidiyooga gaaban ee gaaban waxay galeen marxalad cusub iyagoo la midoobaya dukaamada online-ka ah oo la tashaday dhismaha silsiladda sahayda iyo dhammaan nidaamka deegaanka e-ganacsiga," Ma ayaa tiri. Ma waxa ay intaa ku dartay in loo baahan yahay dadaal dheeraad ah si loo jaangooyo hab-dhaqanka baahinta tooska ah iyo goobaha la wadaago muuqaalada si looga jawaabo cabashooyinka isa soo taraya ee ku saabsan marin habaabinta ama macluumaadka beenta ah, badeecadaha aan tayada lahayn iyo la'aanta adeegga iibka kadib.
Sun Jiashan, oo ah cilmi-baare ka tirsan Akadeemiyada Qaranka ee Fanka ee Shiinaha, ayaa sheegay in ay jiraan wax badan oo suurtagal ah oo loogu talagalay hamiga ganacsiga e-commerce ee aaladaha fiidiyowga gaaban. "Soo bandhigida hawl-wadeennada MCN ee xirfadlayaasha ah iyo adeegyada aqoonta ee lacag bixinta ah waxay soo saari doonaan faa'iido u leh warshadaha fiidiyowga gaaban," Sun ayaa tiri.
Diseembar, shirkadeena Finadp waxay qaban doontaa laba bandhig oo toos ah si ay u soo bandhigto warshadeena iyo badeecada macaamiisha. Tani waa fursad lagu muujinayo xoogga shirkadda. Waxaan rajaynayaa in aad daawataan bandhigayada tooska ah!
Waqtiga boostada: Dec-13-2022