Kupinda mukushambadzira kwave kuri kupisa muChina. Mapfupi evhidhiyo mapuratifomu anosanganisira Taobao naDouyin ari kubhengi pachikamu chenyika chiri kukurumidza kufambisa e-commerce, chave chiteshi chine simba chekutengesa kumaindasitiri echinyakare sezvo vatengi vazhinji vachichinjira kutenga online mukati meCOVID-19 denda.
Kubva pakatanga kubuda coronavirus, vazhinji vanoshanda muzvitoro zvepanyama vakatendeukira kumapuratifomu evhidhiyo mapfupi kuti vatengese zvigadzirwa zvavo kuburikidza nekurarama.
Dong Mingzhu, sachigaro weChinese anogadzira midziyo yemumba yeGree Electric Appliances, akatengesa zvigadzirwa zvakakosha zvinodarika mazana matatu emamiriyoni emadhora panguva yechiitiko chemaawa matatu. Livestreaming kutenga inzira nyowani yekufunga nekuita bhizinesi, mhinduro yekukunda-yekuhwina yemhando, vagadziri uye vatengi, akadaro Dong.
Uye zvakare, tiktok live kutenderera itsika hombe mumisika yepasirese. Zvigadzirwa zvekutengesa hazvina kungogumira kune iwo akareruka mapikicha paAmazon, vanhu vazhinji vanosarudza kunzwisisa zvigadzirwa zvechigadzirwa zvakanyanya nekuona kuburikidza nevhidhiyo. Panguva ino, kuvapo kwetiktok kwakwezva vanhu vazhinji. Kudhawunirodha kwetiktok kuri pakati pevatatu epamusoro ekudhawunirodha pamapuratifomu emagariro, uye vashandisi vazhinji vane makore 25-45 ekuzvarwa vane simba rekushandisa, izvo zvinosimudzira kuvandudzwa kwevhidhiyo pfupi yekurarama kutenderera.
Zvebasa re e-commerce, zvikamu zvakaona kuwedzera kwakanyanya kwevatengesi vaive zvipfeko, masevhisi emuno, zvinhu zvemumba, mota, zvigadzirwa zverunako uye zvekuzora mukati menguva yaNdira-Chikumi. Zvichakadaro, mabhizinesi matsva akatanga kutenderera panguva ino ainyanya kubva kumotokari, mafoni, zvinhu zvemumba, zvekuzora uye sevhisi yedzidzo, chirevo chakadaro.
Zhang Xintian, muongorori weiResearch, akati kubatirana pakati pemavhidhiyo mapfupi mapurogiramu uye e-commerce mapuratifomu inzira inoputika yekutengesa sezvo yekutanga inogona kutyaira traffic yepamhepo kune yekupedzisira.
Kubva munaKurume gore rino, vashandisi vebasa rekufambisa muChina vakasvika 560 miriyoni, vachiverengera makumi matanhatu neshanu muzana evashandisi vese veinternet, yakadaro China Internet Network Information Center.
Mari inowanikwa kubva kuChina inorarama e-commerce musika wakamira pa433.8 bhiriyoni yuan gore rapfuura, uye inotarisirwa kudarika zvakapetwa kusvika 961 bhiriyoni yuan gore rino, akadaro mushumo uchangoburwa kubva kumusika kubvunza iiMedia Research.
Ma Shicong, muongorori weBeijing-based internet consultancy Analysys, akati kushandiswa kwekutengesa kweiyo superfast 5G uye yekupedzisira-yepamusoro-tsanangudzo matekinoroji kwakawedzera indasitiri yekufambisa, achiwedzera kuti ari bhizinesi pane tarisiro yechikamu ichi. "Mapuratifomu evhidhiyo mapfupi apinda muchikamu chitsva nekubatana nevatengesi vepamhepo uye vakapinzwa mukuvaka ketani uye neyese e-commerce ecosystem," Ma akadaro. Ma akawedzera kuti kuedza kwakawanda kunodiwa kumisa maitiro evaratidziri uye mapuratifomu ekugovanisa mavhidhiyo mukupindura kunyunyuta kuri kuwedzera pamusoro peruzivo rwunotsausa kana rwenhema, zvigadzirwa zvepasi uye kushomeka kwesevhisi mushure mekutengesa.
Sun Jiashan, muongorori paChinese National Academy of Arts, akati pane zvakawanda zvinogoneka kune e-commerce zvishuwo zvemapfupi evhidhiyo mapuratifomu. "Kuunzwa kwevashandi veMCN vane hunyanzvi uye masevhisi eruzivo anobhadharwa kuchaunza purofiti kuindasitiri yemavhidhiyo mapfupi," Sun akadaro.
Muna Zvita, kambani yedu yeFinadp ichabata maviri ekuratidzira kuratidza fekitori yedu uye zvigadzirwa kune vatengi. Uyu mukana wekuratidza simba rekambani. Ndinovimba imi vakomana kuona yedu live show!
Nguva yekutumira: Zvita-13-2022