Livestreaming Ihinduka Mainstream

Gukanda kumurongo wahindutse ibintu bishyushye mubushinwa. Urubuga rugufi rwa videwo harimo Taobao na Douyin ni amabanki ku gice cy’iterambere ry’iterambere rya e-ubucuruzi mu gihugu, kikaba cyarabaye umuyoboro ukomeye wo kugurisha inganda gakondo kuko abaguzi benshi bahindukirira kugura kuri interineti hagati y’icyorezo cya COVID-19.

Kuva icyorezo cya coronavirus cyatangira, abakora amaduka menshi bahindukirira urubuga rugufi rwa videwo kugirango bagurishe ibicuruzwa byabo binyuze kumurongo wa Live.

Dong Mingzhu, umuyobozi w’uruganda rukora ibikoresho byo mu rugo rw’Abashinwa Gree Electric Appliance, yagurishije ibicuruzwa bisaga miliyoni 310 by’ibicuruzwa mu gihe cy’amasaha atatu yerekanaga imbonankubone. Dong yavuze ko guhaha ari uburyo bushya bwo gutekereza no gukora ubucuruzi, igisubizo cyunguka ku bicuruzwa, ababikora n'abaguzi.

Mubyongeyeho, tiktok imbonankubone ni inzira nini ku masoko mpuzamahanga. Ibicuruzwa bicuruza ntabwo bigarukira gusa kuri ayo mashusho yoroshye kuri Amazone, abantu benshi bahitamo gusobanukirwa nibicuruzwa birambuye binyuze mumashusho. Muri iki gihe, kubaho kwa tiktok byashimishije abantu benshi. Ibikururwa bya tiktok biri mubintu bitatu bya mbere byakuwe ku mbuga nkoranyambaga, kandi abakoresha benshi ni imyaka 25-45 bafite imbaraga zo gukoresha, biteza imbere cyane iterambere rya videwo ngufi.

Kubikorwa bya e-ubucuruzi, ibyiciro byagaragaye ko byiyongereye cyane mubacuruzi ni imyenda, serivisi zaho, ibicuruzwa byo murugo, imodoka, ibicuruzwa byubwiza no kwisiga mugihe cya Mutarama-Kamena. Raporo ivuga ko hagati aho, ubucuruzi bushya bwatangiye kwerekanwa muri iki gihe ahanini bwaturutse ku modoka, telefoni zigendanwa, ibicuruzwa byo mu rugo, amavuta yo kwisiga na serivisi z'uburezi.

Zhang Xintian, umusesenguzi wa iResearch, yavuze ko ubufatanye hagati ya porogaramu ngufi za videwo n’urubuga rwa e-ubucuruzi ari uburyo bw’ubucuruzi buturika kuko abambere bashobora gutwara urujya n'uruza kuri interineti.

Ikigo gishinzwe amakuru ku rubuga rwa interineti mu Bushinwa cyatangaje ko guhera muri Werurwe uyu mwaka, abakoresha serivisi zikoresha imbonankubone mu Bushinwa bageze kuri miliyoni 560, bingana na 62 ku ijana by'abakoresha interineti bose mu gihugu.

Raporo iheruka gutangwa n'ubujyanama ku isoko iiMedia Research yavuze ko amafaranga yinjira mu isoko rya e-ubucuruzi mu Bushinwa yamamaye agera kuri miliyari 433.8 z'amadorari mu mwaka ushize, bikaba biteganijwe ko azarenga inshuro ebyiri kugera kuri miliyari 961 muri uyu mwaka.

Ma Shicong, umusesenguzi w’ishami rishinzwe ubujyanama kuri interineti rifite icyicaro i Beijing, yavuze ko ikoreshwa ry’ubucuruzi ry’ikoranabuhanga rya superfast 5G hamwe n’ikoranabuhanga risobanura cyane ryateje imbere inganda zigenda neza, yongeraho ko atitaye ku cyerekezo cy’umurenge. Ma yagize ati: "Amahuriro magufi ya videwo yinjiye mu cyiciro gishya afatanya n'abacuruzi bo kuri interineti kandi yinjira mu iyubakwa ry'amasoko ndetse n'ibidukikije byose kuri e-bucuruzi." Ma yongeyeho ko hakenewe imbaraga nyinshi kugira ngo hamenyekane imyitwarire y’imbuga nkoranyambaga ndetse no gusangira amashusho kugira ngo hasubizwe ibibazo bituruka ku makuru ayobya cyangwa atari yo, ibicuruzwa bitujuje ubuziranenge ndetse no kubura serivisi nyuma yo kugurisha.

Sun Jiashan, umushakashatsi mu Ishuri Rikuru ry’Ubukorikori ry’Ubushinwa, yavuze ko hari byinshi bishoboka ku byifuzo bya e-bucuruzi byifuza ku mbuga za videwo ngufi. Sun yagize ati: "Kwinjiza abakora umwuga wa MCN babigize umwuga na serivisi zishyuwe bizatanga inyungu ku nganda ngufi za videwo."

Ukuboza, isosiyete yacu Finadp izakora ibitaramo bibiri bizima kugirango twerekane uruganda rwacu nibicuruzwa kubakiriya. Numwanya wo kwerekana imbaraga za sosiyete. Nizere ko basore kureba ikiganiro cyacu kizima!