Chifukwa Chiyani Chipewa cha Richardson Ndi Chodziwika Kwambiri Kwa Anthu

Mpaka lero, Richardson Sports ndi mankhwala awo apamwamba, makamakaZipewa zamasewera za Richardson, khalani ndi otsatira okhulupirika. Ndiwofunika kwambiri pamakampani opanga zipewa, ndipo ambiri mwa mafani awo ndi anthu oona mtima tsiku ndi tsiku, mtundu womwewo wa anthu omwe mumamwa nawo ku bar kwanuko.

Izinso sizinangochitika mwangozi. Kuyambira pomwe idakhazikitsidwa mu 1970, Richardson Sports yapanga mtundu wake ngati bizinesi yabanja komanso yoyendetsedwa ndipo yakumana ndi zosangalatsa kwambiri panjira.

Zotsatira Zoyambirira za Richardson Caps mu Baseball

Richardson Sports itakhazikitsidwa koyamba mu 1970, chidwi chawo chachikulu chinali pazamasewera, makamaka baseball. Iwo sankadziwa kuti izi zingapereke phindu lotani pomanga makasitomala okhulupirika m'tsogolomu.

M’zaka za m’ma 1970, mpira wa baseball unali wosangalatsa kwambiri ku America, ndipo ana ku United States konse ankasewera mpira wa mchenga. Ngati mumasewera baseball panthawiyi, mwayi uli ndi zida za Richardson. Amapanga magolovesi, baseball, yunifolomu ndi zipewa, ndipo ali ndi zida ku United States konse. Izi zinali zofunika kwambiri kuti Richardson Sports apambane komanso makamaka tsogolo la Richardson Caps.

Ana a m'zaka za m'ma 1970 ndi 80's ankakonda maonekedwe, zoyenera komanso kumva kwa kapu ya baseball ya Richardson kotero kuti inkalumikizidwa mosazindikira ndi zokumbukira zonse zomwe anali nazo kuyambira ali mwana pa diamondi. Monga fungo la chakudya chomwe mumachikonda chomwe amayi anu adakupangirani mutatha tsiku mukusewera mpira, kapena kununkhira kwa sopo womwe munkagwiritsa ntchito mukadali mwana, zipewa za Richardson zimadzutsa mphuno mwa wovala zomwe zidatsagana ndi kupambana kwanthawi yayitali kwa Richardson Sports ndi kutsika kwa msika wa baseball komanso kukwera kwakukulu kwamakampani atsopano.

Zipewa za Richardson mu boom yayikulu ya 90s

Kumayambiriro kwa zaka za m'ma 1990, chipewa cha penny ndi chipewa chowombera chinakhala chodziwika kwambiri. Zomwe zasintha mu chikhalidwe cha pop monga hip-hop ndi skateboarding zidasintha kavalidwe kake kazaka za m'ma 90s, ndikuyambiranso kukhala masitayelo amisewu. Ma Perms adachoka m'mawonekedwe ndipo ma snapbacks ndi zipewa za baseball zidayamba kutchuka.

Tsoka ilo kwa Richardson Sports, mtundu wawo woyamba wamabizinesi wongoyang'ana kwambiri pa baseball sukugwiranso ntchito. Ngakhale kuti mpira watsala pang'ono kukhazikika ngati chisangalalo chatsopano cha America, baseball yapitilirabe kutsika kwake. Richardson Sports ili pamavuto akulu ndipo ikufunika kukonzanso kampani yayikulu.

Chifukwa chake, poganizira kuchuluka kwa zipewa zomwe zikuchulukirachulukira, Richardson adaganiza zolowa m'makampani odziwika koma omwe amakula mwachangu. Richardson anali akugulitsa zipewa kwa zaka zambiri, koma sanali akatswiri kwenikweni amene ankangoganizira za zida za baseball. Uku kunali kusintha kwakukulu komanso kowopsa kwa kampaniyo, koma zidawonetsa kuti zimapindula kwambiri.

Kapu ya baseball ya Richardson, yopangidwa m'ma 1990, idakumbutsa ogula za unyamata wawo komanso masiku osavuta akusewera baseball ndi anzawo akale. Zinadzutsa chikhumbo, malingaliro omwe adapangitsa ogula ambiri kusankha kugula zipewa za Richardson. Richardson Sports idayamba kukula kwambiri ndipo idakhaladi chimphona pamakampani opanga zovala zamutu.

Kukopa kwa Richardson kumatengera anthu wamba

Chimodzi mwazinthu zochititsa chidwi kwambiri pa Richardson Sports ndikuti akadali abanja komanso ogwiritsidwa ntchito. Ngakhale mumsika wodzazidwa ndi makampani akuluakulu owopsa monga Nike ndi Adidias, Richardson amakhalabe owona ku mizu yawo. Ndikosavuta kuti munthu wamba akhulupirire munthu yemwe wakhalapo ndipo nthawi zonse akupereka mankhwala abwino kuyambira pomwe kampaniyo idakhazikitsidwa kuposa kudalira gulu la suti lomwe likukhala mozungulira tebulo lozungulira.

Anthu amamvetsetsa tsiku ndi tsiku kuti mabizinesi omwe ali ndi mabanja ndi omwe amayendetsedwa ndi mabanja samangopereka chithandizo chamakasitomala ndikupereka kwa makasitomala, komanso kupereka mosasinthasintha. Amasamala kwambiri za mtundu wazinthu komanso ntchito yamakasitomala, osati kungogulitsa ndi phindu.

Ngati mumakonda Richardson Caps monga momwe timakondera ndipo mukufuna zopangira zina, onetsetsani kuti mwalumikizanaCapempirepazithunzi zapadera za zosankha. Tili ndi luso lambiri popanga zipewa za Richardson, kuphatikiza Richardson 112 Trucker Snapback, ndipo tidzakupatsaninso zabwino zambiri pamitundu yosiyanasiyana yamitundu yocheperako komanso kubisa ndi zinthu zogulitsidwa kwambiri.