Livestreaming Ikukhala Mainstream

Kulowa mu livestreaming kwakhala kofala kwambiri ku China. Makanema afupiafupi kuphatikiza Taobao ndi Douyin akubanki pagawo lomwe likukula mwachangu mdzikolo, lomwe lakhala njira yogulitsira yamphamvu zamafakitale azikhalidwe pomwe ogula ambiri asinthira kugula pa intaneti mkati mwa mliri wa COVID-19.

Chiyambireni mliri wa coronavirus, ambiri ogulitsa m'masitolo atembenukira kumapulatifomu afupiafupi amakanema kuti agulitse malonda awo kudzera pa intaneti.

A Dong Mingzhu, wapampando wa opanga zida zapanyumba zaku China ku Gree Electric Appliances, adagulitsa zinthu zamtengo wapatali zopitilira 310 miliyoni pamwambo wowonera maola atatu. Kugula kwa Livestreaming ndi njira yatsopano yoganizira ndikuchita bizinesi, njira yopambana yamtundu, opanga ndi ogula, adatero Dong.

Kuphatikiza apo, tiktok live streaming ndizochitika zazikulu m'misika yapadziko lonse lapansi. Zogulitsa zogulitsa sizongowonjezera pazithunzi zosavuta zomwe zili pa Amazon, anthu ambiri amakonda kumvetsetsa zambiri zamalonda ndi makanema. Pakadali pano, kupezeka kwa tiktok kwakopa chidwi cha anthu ambiri. Kutsitsa kwa tiktok kumakhala pakati pa zotsitsa zitatu zapamwamba kwambiri pamasamba ochezera, ndipo ogwiritsa ntchito ambiri ndi azaka zapakati pa 25-45 omwe ali ndi mphamvu zowononga ndalama, zomwe zimalimbikitsa kwambiri kutsatsa kwamavidiyo achidule.

Pantchito ya e-commerce, magulu omwe adakwera kwambiri ogulitsa anali zovala, ntchito zakomweko, katundu wapakhomo, magalimoto, zodzikongoletsera ndi zodzoladzola mu Januware-June. Pakadali pano, mabizinesi atsopano omwe adayamba kuseweredwa panthawiyi adachokera kumagalimoto, mafoni am'manja, katundu wapakhomo, zodzoladzola ndi maphunziro, lipotilo lidatero.

Zhang Xintian, katswiri wa iResearch, adati mgwirizano pakati pa mapulogalamu afupiafupi amakanema ndi nsanja za e-commerce ndi njira yamalonda yamalonda monga momwe zimakhalira zimatha kuyendetsa magalimoto pa intaneti mpaka kumapeto.

Pofika mwezi wa Marichi chaka chino, ogwiritsa ntchito ku China adafikira 560 miliyoni, zomwe zimawerengera 62 peresenti ya ogwiritsa ntchito intaneti mdziko muno, idatero China Internet Network Information Center.

Ndalama zochokera ku msika wa e-commerce waku China zidayima pa 433.8 biliyoni chaka chatha, ndipo zikuyembekezeka kupitilira kuwirikiza kawiri mpaka 961 biliyoni chaka chino, lipoti laposachedwa lochokera kwa akatswiri amsika iiMedia Research.

Ma Shicong, katswiri wofufuza zaukadaulo wapaintaneti ku Beijing, adati kugwiritsa ntchito matekinoloje apamwamba kwambiri a 5G komanso matekinoloje apamwamba kwambiri kwalimbikitsa msika wotsatsa, ndikuwonjezera kuti ali ndi chiyembekezo pazantchitoyi. "Makanema afupikitsa alowa m'gawo latsopano polumikizana ndi ogulitsa pa intaneti ndikulowa m'malo opangira zinthu komanso chilengedwe chonse cha e-commerce," adatero Ma. Ma adawonjezeranso kuti pakufunika kuyesetsa kwambiri kuti akhazikitse machitidwe a omvera komanso kugawana mavidiyo poyankha madandaulo ochulukirapo pazabodza kapena zabodza, zinthu zotsika mtengo komanso kusowa kwa ntchito zogulitsa pambuyo pake.

Sun Jiashan, wofufuza ku China National Academy of Arts, adati pali kuthekera kochuluka kwa zilakolako za e-commerce zamapulatifomu amfupi avidiyo. "Kukhazikitsidwa kwa akatswiri odziwa ntchito za MCN ndi ntchito zachidziwitso zolipira zidzabweretsa phindu pamakampani apakanema apakanema," adatero Sun.

Mu Disembala, kampani yathu ya Finadp ikhala ndi ziwonetsero ziwiri zamoyo kuti ziwonetse fakitale yathu ndi zinthu kwa makasitomala. Uwu ndi mwayi wowonetsa mphamvu za kampaniyo. Ndikuyembekeza inu anyamata kuti muwonere pulogalamu yathu yamoyo!