At the usual pace, with two months to go before Christmas, orders have largely closed in China, the world’s largest distribution centre for Christmas items. This year, however, overseas customers are still placing orders as we approach November.
Before the epidemic, generally speaking, overseas customers generally place orders every year from March to June, shipping from July to September, and the orders basically end in October. This year, however, orders are still coming in so far.
The lengthening sales cycle for Christmas products today is mainly brought about by the instability of the epidemic.
This summer, social controls during the epidemic in China disrupted the local supply chain and production and logistics had to be slowed down. “After the epidemic in August, we started to step up shipments, with South America, North America and Europe etc. basically shipped out in order of order, and Southeast Asia and South Korea etc. are also being sent out.”
Merchants are now receiving orders, more from Asian peripheral countries, “the uncertainty brought about by the epidemic let customers postpone orders, and after the development of logistics, now take orders in time, as long as there is stock, or the factory did not encounter the epidemic, power outages and other circumstances, transport to the surrounding countries time is enough.”
In addition, there are also orders are customers for next Christmas and prepare.
The upturn in business is also a microcosm of the recovery of the foreign trade Christmas goods industry.
According to data from the Huajing Market Research Center, from January to August 2022, China’s Christmas supplies exports amounted to 57.435 billion yuan, an increase of 94.70% year-on-year, of which Zhejiang Province exports amounted to 7.589 billion yuan, accounting for 13.21% of the total exports.
“In fact, all these years have been we have been tapping new customers online, and the onset of the epidemic has accelerated the process of reaching out to the internet.” For the market as a whole, 90% of customer purchases are now made online to reduce the impact of the epidemic.
Since 2020, customers have become accustomed to watching the goods on video online, and will place small orders after having some understanding of the manufacturers’ production capacity, process features and prices, and then continue to add more when the market sells well.
In addition, we have also made a lot of efforts to keep our products up to date with the needs of people spending Christmas under the epidemic and the trends, mainly in terms of product categories, product mix and value for money.
In 2020, people preferred to spend Christmas at home, and small 60- and 90-centimetre Christmas trees were a big hit in overseas orders that year. This year, “there are not so obvious figures for small Christmas trees”, which requires merchants to update their products according to the trends on foreign social media platforms.
As a specialist promotional gift manufacturer Finadp, we have the acumen and expertise to design and produce the most appropriate Christmas items for our customers, such as Christmas hats, Christmas aprons and so on. “For example, this year the checkerboard print element is popular and Christmas tree decorations have absorbed this element; the increase in festive gatherings in restaurants has seen a return to pre-epidemic fervour in decorations around dining areas and tables.”
Post time: Dec-07-2022