Tapping rau hauv livestreaming tau dhau los ua kev kub ntxhov hauv Suav teb. Cov yeeb yaj kiab luv luv suav nrog Taobao thiab Douyin yog kev lag luam hauv lub teb chaws txoj kev loj hlob sai ntawm kev lag luam e-lag luam ntu, uas tau dhau los ua kev muag khoom muaj zog rau kev lag luam ib txwm muaj raws li cov neeg siv khoom ntau tau hloov mus rau kev yuav khoom hauv online thaum muaj kev sib kis ntawm COVID-19.
Txij li thaum muaj tus kabmob coronavirus tau pib, ntau lub khw muag khoom lub cev tau tig mus rau lub vev xaib video luv luv los muag lawv cov khoom ntawm kev tshaj tawm.
Dong Mingzhu, tus thawj coj ntawm Tuam Tshoj cov khoom siv hluav taws xob hauv tsev Gree Electric Appliances, tau muag ntau dua 310 lab yuan tus nqi ntawm cov khoom thaum lub sijhawm peb-teev livestreaming tshwm sim. Kev yuav khoom Livestreaming yog ib txoj kev tshiab ntawm kev xav thiab kev lag luam, kev daws teeb meem rau cov khoom lag luam, cov tuam txhab thiab cov neeg siv khoom, hais tias Dong.
Tsis tas li ntawd, tiktok nyob streaming yog qhov sib txawv loj hauv kev lag luam thoob ntiaj teb. Cov khw muag khoom lag luam tsis tsuas yog txwv rau cov duab yooj yim ntawm Amazon, cov neeg feem coob nyiam nkag siab cov ntsiab lus ntawm cov khoom lag luam ntau pom los ntawm kev yees duab. Lub sijhawm no, lub neej ntawm tiktok tau nyiam ntau tus neeg mloog. tiktok cov downloads qeb ntawm peb qhov kev rub tawm saum toj kawg nkaus ntawm kev sib raug zoo platforms, thiab cov neeg siv feem ntau yog cov hnub nyoog 25-45 xyoo nrog kev siv nyiaj txiag, uas txhawb kev loj hlob ntawm luv luv video nyob streaming.
Rau kev ua lag luam e-lag luam, pawg uas pom tias muaj kev nce ntxiv hauv cov neeg muag khoom yog cov khaub ncaws, cov kev pabcuam hauv zos, cov khoom siv hauv tsev, tsheb, cov khoom zoo nkauj thiab tshuaj pleev ib ce thaum lub Ib Hlis-Lub Rau Hli. Lub caij no, cov lag luam tshiab uas tau coj los ua kev tshaj tawm nyob rau lub sijhawm no feem ntau yog los ntawm tsheb, smartphones, khoom siv hauv tsev, tshuaj pleev ib ce thiab kev pabcuam kev kawm, daim ntawv tshaj tawm hais tias.
Zhang Xintian, tus kws tshuaj ntsuam xyuas los ntawm iResearch, tau hais tias kev koom tes ntawm cov yeeb yaj kiab luv luv thiab kev lag luam e-lag luam yog cov qauv kev lag luam tawg vim tus qub tuaj yeem tsav tsheb hauv online mus rau yav tom ntej.
Raws li lub Peb Hlis xyoo no, cov neeg siv cov kev pabcuam livestreaming hauv Suav teb tau txog 560 lab, suav txog 62 feem pua ntawm cov neeg siv internet hauv lub tebchaws, hais tias Tuam Tshoj Internet Network Information Center.
Cov nyiaj tau los ntawm Tuam Tshoj txoj kev lag luam e-lag luam livestreaming tau sawv ntawm 433.8 billion yuan xyoo tas los, thiab xav tias yuav muaj ntau dua ob npaug rau 961 billion yuan xyoo no, hais tias tsab ntawv ceeb toom tsis ntev los no los ntawm kev lag luam kws pab tswv yim iiMedia Research.
Ma Shicong, tus kws tshuaj ntsuam xyuas nrog Beijing-raws li kev sib tham hauv internet Analysys, tau hais tias kev lag luam siv 5G superfast 5G thiab ultra-siab txhais thev naus laus zis tau txhawb nqa kev lag luam livestreaming, ntxiv tias nws muaj kev txhawb siab rau kev cia siab rau txoj haujlwm. "Cov video luv luv tau nkag mus rau theem tshiab los ntawm kev koom tes nrog cov khw muag khoom hauv online thiab tau siv rau hauv kev tsim cov saw hlau thiab tag nrho e-commerce ecosystem," Ma hais. Ma tau hais ntxiv tias yuav tsum muaj kev siv zog ntau ntxiv los ua tus qauv coj tus cwj pwm ntawm cov neeg tshaj tawm thiab cov yeeb yaj kiab sib koom ua ke hauv kev teb rau cov lus tsis txaus siab los ntawm cov ntaub ntawv tsis raug lossis cov ntaub ntawv tsis raug, cov khoom tsis zoo thiab tsis muaj kev pab cuam tom qab muag.
Sun Jiashan, tus kws tshawb fawb ntawm Suav National Academy of Arts, tau hais tias muaj ntau lub peev xwm rau kev lag luam e-lag luam xav tau ntawm cov video luv luv. "Kev taw qhia ntawm cov kws tshaj lij MCN cov tswv lag luam thiab cov kev pabcuam kev paub them nyiaj yuav tsim cov txiaj ntsig rau kev lag luam video luv luv," Sun hais.
Nyob rau lub Kaum Ob Hlis, peb lub tuam txhab Finadp yuav tuav ob qho yeeb yaj kiab los tso saib peb lub Hoobkas thiab cov khoom lag luam rau cov neeg siv khoom. Qhov no yog lub sijhawm los qhia lub zog ntawm lub tuam txhab. Vam thiab cia siab tias nej sawv daws yuav saib peb cov yeeb yaj kiab!
Post lub sij hawm: Dec-13-2022